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Video: Knicks' Baron Davis Scolds Clueless New Yorkers
By
John Del Signore
Published Jun 26, 2012
Modified Jun 26, 2012
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DOT
By
John Del Signore
Published Jun 26, 2012
Modified Jun 26, 2012
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The DOT launched a new PSA campaign today urging New Yorkers to be aware of their surroundings when crossing the street, riding their bikes, or driving their vehicles. Injured Knick Baron Davis was enlisted for the amusing one minute video spot, in which he admonishes pedestrians, cyclists, and drivers to pay attention:
The video spot is accompanied by a print ad campaign on bus shelters citywide, each one promulgating the catchphrase “Know the code/share the road." According to the DOT, the “Heads Up” ads began appearing in April and "continue to be displayed at high-traffic locations across the city... Each ad will be placed at locations of serious traffic crashes. The ads also appeared on 250,000 coffee cup sleeves still available at delis and coffee shops around the city." So if you spill scalding coffee over yourself because you're distracted by one of the DOT's hilarious ads, you know who to sue!
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heads up
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John Del Signore
Originally from the Albany area, John Del Signore has called NYC home since 1995. In addition to his thousands of meticulously-crafted bespoke blog posts for Gothamist, his writing has also been published in The Awl, Deadspin, The Nervous Breakdown, and performed at The Brick Theater in Brooklyn.
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Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
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