Gothamist

A non-profit newsroom, powered by WNYC.

Gothamist

WNYC Listen Live

Donate

 

 

News

Outraged Mom Says Mall Easter Bunny "Became Evil Out Of Nowhere"


By

John Del Signore

Published Mar 22, 2016

Modified Mar 22, 2016


Share

FacebookTwitterRedditEmail


Never miss a story

 Email address

By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .


By

John Del Signore

Published Mar 22, 2016

Modified Mar 22, 2016


Share

FacebookTwitterRedditEmail


We rely on your support to make local news available to all

Make your contribution now and help Gothamist thrive in 2026. Donate today

Gothamist is funded by sponsors and member donations

A shopping mall Easter Bunny and a NJ dad are both in jail following a regrettable incident at the Newport Centre mall in Jersey City on Sunday evening. The fight between the Easter Bunny and the father of a young girl gained widespread media attention after it was captured on video by an amazed mall shopper.

Natalie Morianda, the mother of the 1-year-old child, says the Easter Bunny dropped her daughter on her face as soon as their photo was taken. She tells ABC 7 that her husband, Juan Jimenez-Guerrero, 44, "was defending his daughter, not even me because I'm a grown person, but he was defending our innocent baby, she fell face first, and you know, it's not fine that he could be in jail and my daughter could lose her father for the next five to 10 years of her life."

During the melee, Jimenez-Guerrero was bitten so severely on one of his fingers that he needed 14 stitches. "That bunny became evil out of nowhere," Morianda declares.

CBS 2 reports that both Jimenez-Guerrero and 22-year-old Kasim Charles, a.k.a. the Easter Bunny, had outstanding warrants. (Charles had a warrant for his arrest for fare hopping, heh, according to police.) Both men both charged with aggravated assault and disorderly conduct.

In a statement, the company that operates the mall's Easter display said, "The safety of guests and cast members is of utmost importance to the Noerr Programs, which operates and manages the Easter Bunny photo program. We will continue to investigate this incident and take appropriate action. In the meantime, we are cooperating with the Jersey City Police Department who are leading this investigation and have assigned other employees to fill the role of Bunny."

Not to excuse anyone's behavior here, but everyone should be aware that working as a costumed holiday entertainer at an indoor shopping mall has a way of breaking a man. You just never know when the Easter Bunny or Santa is going to snap. Approach with caution, or avoid altogether. Secretly they just want to be left alone.

Tagged

easter

easter bunny

newport centre mall

Shopping


John Del Signore

Twitter

Originally from the Albany area, John Del Signore has called NYC home since 1995. In addition to his thousands of meticulously-crafted bespoke blog posts for Gothamist, his writing has also been published in The Awl, Deadspin, The Nervous Breakdown, and performed at The Brick Theater in Brooklyn.

Read more

Gothamist is funded by sponsors and member donations


Gothamist is funded by sponsors and member donations


MORE news

NYPD searching for suspect after fatal stabbing in Queens

Officers responding to a call at the intersection of Jamaica Avenue and 173rd Street around 1 a.m. found 29-year-old Sulimon Ferrier, who had multiple stab wounds to his chest, police said.

By

Ben Feuerherd

Published Oct 3, 2026 at 4:38 p.m. ET


NYPD: 2 suspects in off-duty officer stabbing tried to rob victim

It’s unclear if the attackers knew the victim was NYPD.

By

Jill Webb

News

NYPD: 2 suspects in off-duty officer stabbing tried to rob victim

It’s unclear if the attackers knew the victim was NYPD.

By

Jill Webb


Astoria-born Chip City announces sudden closure days after former CEO sues

By

Catalina Gonella

US judge tosses Trump lawsuit targeting pro-Palestinian protesters in NJ

By

Willow Higgins

A big, bright Saturn will be the highlight of NYC's fall stargazing season

By

Rosemary Misdary


Never miss a story

Catch up on the most important headlines with a roundup of essential NYC stories, delivered to your inbox daily.

Sign upEmail address

By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .