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Looking back on New York City's biggest viral trends of 2025
By
Emily Nadal
Published Dec 30, 2025
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Edward Berthelot/Getty Images
By
Emily Nadal
Published Dec 30, 2025
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If something is en vogue, you better believe New York City is on top of it. This year, the city saw quite a few viral hits that resonated locally and beyond. Here’s a look back at New Yorkers’ takes on some of the defining trends of 2025.
- Labubus basically took over the world, and New York City was not immune to the hype. The grinning plush gremlins came on the Brooklyn rave scene this summer, attracting hundreds of people to dance parties where the only plus-one you needed was your monster toy.
- If people weren’t discussing Labubus, they were probably chatting about Dubai chocolate. If you haven’t had a chance to try the milk-chocolatey mixture of pistachio cream and shredded phyllo dough yet, here are a few places to get your hands on some.
- Another trend for the palates: Jalapeño Sauvignon Blanc. Yes, you read that right. Here’s what some New Yorkers had to say about the drink.
- It may be cold now, but think back to those warmer months when nightlife venues were packed full — not with sports fans but “Love Island” viewers. The daily, elimination-style show where contestants were tasked with finding love while isolated in Fiji drew huge crowds online and to New York City bars that hosted sold-out viewing parties.
- Clogs made a comeback, and we hit the streets to find New Yorkers rocking stylish ones.
- For the indecisive among us, the rise of mystery-box offerings brought delights including books, treats, movies, and more.
- In January, we reported on the hottest, $1,300 puffer everyone was rocking. Is it still trendy? You can decide.
- Buy Nothing groups became the go-to place for a good find in the city. They also became a good place to get involved in drama.
Gothamist will be looking back at some of the highlights of the year as 2025 winds down. Keep an eye on this space and sign up for our Early Addition morning newsletter for more.
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