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M&Ms Take Liberties
By
Jen Chung
Published Jan 19, 2007
Modified Mar 7, 2008
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By
Jen Chung
Published Jan 19, 2007
Modified Mar 7, 2008
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If you happen to see a huge, green M&M dressed as the Statue of Liberty in the harbor, you are not hungover, it is a Statue of Liberty M&M floating by.
Why M&M's has created a 50-foot tall green lady M&M to echo our iconic Frederic Auguste Bartholdi statue? Why, to promote its new PLANET M website, where you can design a M&M avatar, of course.
While we missed the 6:45am moment when the "Statue of Liberty M&M is going to be lined up right next to the Statue of Liberty," we found out the other photo ops:
10:30am -- M&M is going to float by South Street Seaport
2pm -- M&M is floating by Chelsea Piers.
We saw the M&M on Channel 7 - it looked very lime green, perhaps because of the sun. Other NYC M&M moments: When thousands tried to get a job at the M&Ms World Store in Times Square and when a M&M balloon fell into the crowd during the 2005 Thanksgiving Day Parade.
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Jen Chung
Jen Chung is a former WNYC and Gothamist editor.
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Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
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