Gothamist
A non-profit newsroom, powered by WNYC.
Gothamist
Listen Live
News
Less Charbucks: Starbucks' New Pike Place Roast
By
Jen Chung
Published Apr 8, 2008
Modified Apr 8, 2008
Share
FacebookTwitterRedditEmail
Never miss a story
Email address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .
By
Jen Chung
Published Apr 8, 2008
Modified Apr 8, 2008
Share
FacebookTwitterRedditEmail
We rely on your support to make local news available to all
Make your contribution now and help Gothamist thrive in 2026. Donate today
Gothamist is funded by sponsors and member donations
Starbucks unveiled its new everyday coffee brew--the Pike Place Roast--in stores today. The Seattle-based chain's press release explains the new brew has "Starbucks signature bold flavor with a smoother finish balanced by soft acidity and subtle, rich flavors of cocoa and toasted nuts." Additionally, the stores indicate when the coffee was roasted and will "brew smaller batches with a hold time of no more than 30 minutes."
A store in Chicago actually ran out of the old roast earlier this week and starting selling the new two days early, allowing a Tribune reporter to file this review:
Pike Place delivers a pretty great cup of joe. It's got a light fruity and nutty aroma, a smooth feel on the tongue but nice body and no wimpy finish. This lighter roast (clearly a response to widespread complaints about Starbucks's penchant for over-roasting) allows a broader spectrum of flavors and aromatics to emerge, things that can sometimes be burnt away in a darker roast. Starbucks might not like this, but it kind of reminds me of Dunkin' Donuts' house coffee.
There's also a new logo on the coffee cups: Replacing the tradition green logo is a brown one, proclaiming "Fresh Roasted Coffee." A barista was happy with the new cups; he hoped the staff would be getting new hats with the brown logo. Another barista chimed in, "We need new aprons, too."
CEO Howard Schultz, who feels the new roast changes the coffee paradigm, ushered in the new java era by appearing in Bryant Park, where a replica of the Pike Place Starbucks location was constructed (Deputy Mayor Patricia Harris was the city official on hand) and bags of the roast were given away.
Tagged
coffee
food
howard schultz
starbucks
Jen Chung
Jen Chung is a former WNYC and Gothamist editor.
Read more
Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
MORE news
NYC officials call for Target boycott, say ICE staged at Marble Hill lot before shooting
Both Target and the lot's owner previously said there is no agreement with ICE.
By
Ryan Kost
and
Brittany Kriegstein
Published Oct 13, 2026 at 3:23 p.m. ET
'Insults, bravado': Legal standoff over Mamdani rent freeze grows fiery
The city’s top lawyer threatened to call his adversary, a former deputy mayor, to the witness stand.
By
David Brand
News
'Insults, bravado': Legal standoff over Mamdani rent freeze grows fiery
The city’s top lawyer threatened to call his adversary, a former deputy mayor, to the witness stand.
By
David Brand
NYC Council set to ban Central Park's carriage horse industry
By
Liam Quigley
22 NYC food pantries to start offering pet food
By
Karen Yi
Woman whose body was found in Brooklyn garbage can was strangled, medical examiner says
By
Charles Lane
Never miss a story
Catch up on the most important headlines with a roundup of essential NYC stories, delivered to your inbox daily.
Sign upEmail address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .