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L.A. Dodgers Sue Over Brooklyn Burger Logo
By
Jaya Saxena
Published Nov 3, 2010
Modified Nov 3, 2010
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By
Jaya Saxena
Published Nov 3, 2010
Modified Nov 3, 2010
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Though they left Brooklyn just before the 1958 season, the L.A. Dodgers (a name that now makes as much sense as the L.A. Lakers or the Utah Jazz) just can't let the people of Brooklyn be. Brooklyn Burger's logo features the iconic "Brooklyn" lettering used by the team when they were still on the east coast, and now the Dodgers are suing owner Alan Buxbaum, accusing him of trying to convince customers that the burgers were made by the baseball club. The baseball club in L.A. Let it go guys, you're not from Brooklyn anymore.
Buxbaum's logo was approved for trademark back in April, but last week the Dodgers filed an official complaint with the U.S. Patent and Trademark Office. Buxbaum's lawyer, Robert Maldonado, thinks the complaint is absurd. "People who see [Buxbaum's logo] in Brooklyn aren't going to think the Brooklyn Dodgers are selling hamburgers," he said. "It's crazy for the Los Angeles Dodgers to claim exclusive rights to the word 'Brooklyn' when they left Brooklyn 50 years ago." That word belongs to Marty Markowitz now!
Landi's Pork Store in Flatlands has been using the font since they opened in 1958, and when asked if they would change their logo, owner John Landi Jr. said in comically Brooklyn form, "Oh, fuck them! What do they have to do with Brooklyn? They left Brooklyn years ago. We don't let nobody push us around. Change our logo? Oh, fuhgeddaboudit. Tell them to come down here, we'll straighten it all out." Oy vey! Gabagool! Een Draght Mackt Maght! Etc.
Tagged
brooklyn burger
brooklyn dodgers
la dodgers
lawsuit
trademark
Jaya Saxena
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