Gothamist
A non-profit newsroom, powered by WNYC.
Gothamist
Listen Live
News
Hipsters Get Their Own Mutual Fund
By
Jen Carlson
Published Nov 8, 2007
Modified Mar 7, 2008
Share
FacebookTwitterRedditEmail
Never miss a story
Email address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .
By
Jen Carlson
Published Nov 8, 2007
Modified Mar 7, 2008
Share
FacebookTwitterRedditEmail
We rely on your support to make local news available to all
Make your contribution now and help Gothamist thrive in 2026. Donate today
Gothamist is funded by sponsors and member donations
A Mutual Fund for Hipsters called The GendeX™ Thrasher Funds? It just can't be real...except it is. Advertised through a "dedicated email" from Daily Candy this morning means they have some cash to advertise -- but to prove their hipster-cred we may need to see some MySpace profiles. And surprise, surprise -- it looks like they have one (John Mayer is in their "Top 12" friends! Ironic or do their parents also work there?).
Their site explains it "was developed and is managed by young adult investors for young adult investors. A group of more than 60 million Gen X and Y'ers largely untapped by the financial market place...until now." To think...we were all letting old people control our money, when there were Gen X and Gen Y'ers who could have been doing it! What do you need to get started? Their minimum investment is $100 with $50/month minimum "Automatic Investment Plan (AIP)." If you invest $2,500 initially, however, there is no need for an AIP. Their investments are "hand selected from the inspiration of invest-able themes guided by the contours of the Demographic Convergence Thesis." Confused? They have a glossary. Not explained is their choice in name, Thrasher Funds. Thrasher is defined as "to defeat utterly; vanquish" or "to move wildly or violently" -- perhaps not quite the image you want when picturing the person handling your money.
Got some hipster bucks to thrash? According to their graph if you start investing at 25 with less than $100 month -- you can make $321,816 by age 65! That condo you've been eyeing in East Williamsburg is so gonna be yours one day.
Tagged
Daily Candy
east williamsburg
friends
gen x
Gen Y
hipster
hipsters
John Mayer
money
myspace
news
nyc
people
williamsburg
Jen Carlson
Jen Carlson is a former WNYC and Gothamist editor.
Read more
Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
MORE news
Black couple seeking Queens apartment sues over racist text from broker
The broker accidentally sent them a text that said "Ugh, they're Black," according to the suit.
By
Brittany Kriegstein
Published Oct 23, 2026 at 3:20 p.m. ET
NJ early voting begins Saturday. Here's everything you need to know.
Our 2026 New Jersey voter’s guide for this year’s midterm elections.
By
Mike Hayes
News
NJ early voting begins Saturday. Here's everything you need to know.
Our 2026 New Jersey voter’s guide for this year’s midterm elections.
By
Mike Hayes
Countdown clocks are coming to an NYC bus stop near you
By
Stephen Nessen
Are NJ schools unconstitutionally segregated? It's back to the courts to decide.
By
Colleen O'Dea
Early Addition: New Jersey considering a ban on chewing gum because of microplastics
By
James Ramsay
Never miss a story
Catch up on the most important headlines with a roundup of essential NYC stories, delivered to your inbox daily.
Sign upEmail address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .