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Early Addition: You can't always get the croissant you want


By

Emily Nadal

Published Aug 15, 2023


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An assortment of croissants on display.

Sergio Arze/Unsplash


By

Emily Nadal

Published Aug 15, 2023


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It’s a rainy Tuesday morning in New York City where bakeries are purposely depriving us of croissants (allegedly).

In a tactic the Wall Street Journal dubs “The Croissant Theory,” bakeries are luring us to their sweet storefronts with the promise of a tasty specialty good, only for us to learn it’s sold out, and we’ll have to try again tomorrow, which we inevitably will. And then we’ll post about the delicious treat on Instagram, leading our followers toward the same cycle. A risky practice that bakeries are willing to try in a struggling economy.

Here’s what else is happening:

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early addition


Emily Nadal

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Gothamist is funded by sponsors and member donations


Gothamist is funded by sponsors and member donations


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