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Early Addition: The hottest NYC restaurant was a fake steakhouse, for 1 night only


By

Emily Nadal

Published Sep 26, 2023


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Steak on a plate cut up into pieces.

Emerson Vieira/Unsplash


By

Emily Nadal

Published Sep 26, 2023


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Early Addition is a daily newsletter to guide you through New York City news, plus other tidbits from around the internet. Sign up here to get the full version in your inbox every weekday morning.

It’s Tuesday morning in New York City and somehow a group of 20-somethings convinced dozens of people to dine at their fake steakhouse.

The whole event was part of an elaborate inside joke that started with phony Google reviews that had eager diners vying for a reservation at a restaurant that didn’t exist. The friends decided to actually try to run a steakhouse, for one night only. They rented a space and developed a $114 prix-fixe menu that represented the life cycle of a cow. Even though beverage options were slim, consisting of just three red wines and milk, it turned out to be pretty successful, even though there were some skeptical diners.

Here’s what else is happening:

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Emily Nadal

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