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Bank Ad Taps into the Inner, Whiny New Yorker
By
Jen Chung
Published Nov 14, 2008
Modified Nov 14, 2008
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By
Jen Chung
Published Nov 14, 2008
Modified Nov 14, 2008
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Perhaps you've noticed Bank of America's ad campaign that gives customers $10 back for every $100 they use on public transit. But NBC New York notes that the ads are a bit subversive in touting BoA's program, since the print ads, feature people and copy like "Ten bucks for every hundred I spend on transit? Great. How about finding a cabbie who doesn't mind going to Brooklyn?" or "Ten bucks for every hundred I spend on transit? Great. How about a solution for gridlock?" Maybe advertising to NYers is difficult: Earlier this year, Capital One's ad campaign launched its NY/NJ market campaign with the questionable use of huge push pins "hurtling from the skies and crashing into the NYC streets and taxis to demonstrate nearby locations of the bank's ATMs."
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Jen Chung
Jen Chung is a former WNYC and Gothamist editor.
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Gothamist is funded by sponsors and member donations
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