Gothamist

A non-profit newsroom, powered by WNYC.

Gothamist

WNYC Listen Live

Donate

 

 

Food

What To Get At Mad. Sq. Eats, Now Open In Flatiron


By

Scott Lynch

Published May 2, 2016

Modified May 2, 2016


Share

FacebookTwitterRedditEmail


Never miss a story

 Email address

By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .

Ice &  Vice

 

Scott Lynch/Gothamist

View all 21


By

Scott Lynch

Published May 2, 2016

Modified May 2, 2016


Share

FacebookTwitterRedditEmail


We rely on your support to make local news available to all

Make your contribution now and help Gothamist thrive in 2026. Donate today

Gothamist is funded by sponsors and member donations

Spring arrived in the Flatiron this weekend with the return of Urbanspace's Mad. Sq. Eats market, located in the plaza just west of Madison Square Park. The annual month-long event, now in its eighth year, saw huge crowds on Saturday's opening day, thanks both to the lovely weather and the excellent lineup of some 28 different vendors.

Many market favorites have returned for 2016, including Roberta's, Macaron Parlour, Red Hook Lobster Pound, Mayhem and Stout, MeltKraft, Cannibal, Hong Kong Street Cart, and Melt. Among the notable newcomers to this season's Mad. Sq. Eats are Beatrice Burger, a spinoff of the super-sceney Beatrice Inn and led by Chef Angie Mar. There are three varieties on the menu here, the best of which (called "Animal") features a beautiful dry-aged short-rib patty, creamy cambozola cheese, and a nice smokey sauce. Also new and also good are the Poke Nachos at Gotham Poke, the chicken sandwich at Asia Dog's Hawaiian-inspired Ono Hut, and the deep-fried, bacon-wrapped avocado "fritters" at Masa.

But the most popular booth of the day, with about a 20-minute wait by mid-afternoon, seemed to be Mad. Sq. Eats newbie Ice & Vice, the outstanding Lower East Side ice cream parlor. And rightly so: Ice & Vice makes the best ice cream in NYC right now, and they're offering two exclusive flavors at Mad. Sq. Eats—Detention, with malted vanilla, Fruity Pebble dust, and Mexican chocolate brownies; and a Root Beer one—as well as an astonishing Foodbaby Sundae, with Concord Grape ice cream, "donut soil", whipped cream, rainbow sprinkles, and a thick raspberry coulis. Also at the Ice & Vice booth are terrific Squish Marshmallows, available in a half dozen flavors and which you eat either with your ice cream or just separately on a stick.

The Urbanspace Mad. Sq. Eats is located at the plaza between 24th and 25th Streets, where Fifth Avenue and Broadway intersect, and is open daily from 11:00 a.m. to 9:00 p.m. through May 27.

Tagged

beatrice burgers

ice & vice

mad sq eats

urbanspace

original


Scott Lynch

Instagram

Photojournalist, food writer, preschool receptionist. Love NYC.

Read more

Gothamist is funded by sponsors and member donations


Gothamist is funded by sponsors and member donations


MORE food

Why NYC restaurants are playing coy about sustainability

Though it has multiple benefits, the practice remains popular for one basic reason: it saves money.

By

Samantha Dady

Published Oct 26, 2026


Where are the cheapest drinks in NYC? A new report details the city's average prices.

The median price of a cocktail in the city is now $16, and $9 for a draft beer.

By

Hannah Frishberg

Food

Where are the cheapest drinks in NYC? A new report details the city's average prices.

The median price of a cocktail in the city is now $16, and $9 for a draft beer.

By

Hannah Frishberg


North African restaurants are rare in NYC. These 10 are the best.

By

Robert Sietsema

10 dishes that demonstrate the delicious diversity of curry in New York City

By

Robert Sietsema

Frozen yogurt is back in New York City. So are the super long lines.

By

Sonia Rao


Never miss a story

Catch up on the most important headlines with a roundup of essential NYC stories, delivered to your inbox daily.

Sign upEmail address

By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .