Gothamist
A non-profit newsroom, powered by WNYC.
Gothamist
Listen Live
Food
Photo: Rare Glimpse Of The Rainbow HEART Bagel
By
Kellylouise Delaney
Published Mar 16, 2016
Modified Mar 16, 2016
Share
FacebookTwitterRedditEmail
Never miss a story
Email address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .
Kelly Delaney/Gothamist
By
Kellylouise Delaney
Published Mar 16, 2016
Modified Mar 16, 2016
Share
FacebookTwitterRedditEmail
We rely on your support to make local news available to all
Make your contribution now and help Gothamist thrive in 2026. Donate today
Gothamist is funded by sponsors and member donations
The social media foodiverse has been blowing up over the past few months with shots of the Rainbow Bagel—the Rainbagel™?—the hottest food trend to grip the city since the Cronut. These swirled delights oozing with funfetti cream cheese are all over Instagram, and people with too much time on their hands have been forming long lines outside the Rainbow Bagel-making Bagel Store on Bedford Avenue and South 4th Street in Williamsburg.
Now the folks at The Bagel Store have put a new twist on the classic bagel shape—while on assignment to obtain the world's newest trendy foodthing, I stumbled across a rare breed of rainbow bagel, as handed to me by the man behind the counter. He called it a "rainbow heart bagel."
"It's the first ever," the Rainbow Bagel Maker told me. As you can see, it looks just like a Rainbow Bagel, but it's been shaped into a heart and dusted with hot pink sprinkles. As for the taste, it's a bit better than the Real Rainbow Bagel—my heart bagel was warm and soft, like a real heart. And its consistency landed somewhere between a fresh bagel and an Olive Garden breadstick.
It is unclear whether the heart bagel will be available for sale any time soon; one employee told us it was actually for Valentine's Day, so we may have happened upon a Bagel Unicorn here. For now you can satisfy your colorful cravings with one of their their Breaking Bad-themed "crystal meth" bagels, also crusted in sugar.

(Rebecca Fishbein/Gothamist)
Tagged
bagel store
rainbow bagel
the bagel store
williamsburg
original
Kellylouise Delaney
Read more
Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
MORE food
10 dishes that demonstrate the delicious diversity of curry in New York City
The global dish is shapeshifting and ubiquitous.
By
Robert Sietsema
Published Sep 12, 2026
Frozen yogurt is back in New York City. So are the super long lines.
Is it worth the high price and ridiculous wait? Gothamist needed to find out.
By
Sonia Rao
Food
Frozen yogurt is back in New York City. So are the super long lines.
Is it worth the high price and ridiculous wait? Gothamist needed to find out.
By
Sonia Rao
5 NYC banana puddings as good as Magnolia's
By
Hannah Frishberg
Where to eat in Greenpoint, Brooklyn right now, from Polish to Sichuan to Iberian
By
Robert Sietsema
Can a congressional candidate's dumpling diplomacy win over Queens’ immigrant communities?
By
Caroline Shin
Never miss a story
Catch up on the most important headlines with a roundup of essential NYC stories, delivered to your inbox daily.
Sign upEmail address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .