Gothamist
A non-profit newsroom, powered by WNYC.
Gothamist
Listen Live
Food
Magnolia Hops On The <em><strike>Black Swan</strike> Swan Lake</em> Bandwagon
By
Garth Johnston
Published Jun 1, 2011
Modified Jun 1, 2011
Share
FacebookTwitterRedditEmail
Never miss a story
Email address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .
By
Garth Johnston
Published Jun 1, 2011
Modified Jun 1, 2011
Share
FacebookTwitterRedditEmail
We rely on your support to make local news available to all
Make your contribution now and help Gothamist thrive in 2026. Donate today
Gothamist is funded by sponsors and member donations
Last year, the Sex and the City tour dropped Magnolia Bakery from its route...and we guess they missed the attention? Because the constantly expanding bakery has gone and hopped onto last season's bandwagon, Black Swan, for a new cupcake. Okay, technically they've teamed up with the American Ballet Theatre for a Swan Lake promotional cupcake, but do such minor details really matter to your average cupcake craving cop?
Magnolia says it was "inspired by the beloved ballet’s White Swan and Black Swan pas de deux" but it seems more likely they were inspired by that scintillating scene between Academy Award-winner Natalie Portman and Mila Kunis, above, from Darren Aronofsky's movie.
So why exactly has Magnolia dropped this new cupcake version of the black-and-white cookie? ABT, whose Swan Lake runs from June 27—July 2, is sponsoring it. Luckily the $3.50 cupcake, apparently "a rich chocolate cupcake, topped with luscious chocolate and whipped vanilla icing, delicately crafted in the Magnolia swirl," doesn't sound too bad—if cupcakes are your thing.
Oh, and if you want to see Swan Lake in person, the UWS Magnolia will be giving out a pair of tickets to the July 1 performance. No purchase necessary, just sign up at the 200 Columbus Avenue location.
Tagged
black swan
magnolia bakery
swan lake
Garth Johnston
Read more
Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
MORE food
Where are the cheapest drinks in NYC? A new report details the city's average prices.
The median price of a cocktail in the city is now $16, and $9 for a draft beer.
By
Hannah Frishberg
Published Oct 19, 2026
North African restaurants are rare in NYC. These 10 are the best.
Egyptian, Moroccan, Algerian and Tunisian food is delicious but underrepresented in the city.
By
Robert Sietsema
Food
North African restaurants are rare in NYC. These 10 are the best.
Egyptian, Moroccan, Algerian and Tunisian food is delicious but underrepresented in the city.
By
Robert Sietsema
10 dishes that demonstrate the delicious diversity of curry in New York City
By
Robert Sietsema
Frozen yogurt is back in New York City. So are the super long lines.
By
Sonia Rao
5 NYC banana puddings as good as Magnolia's
By
Hannah Frishberg
Never miss a story
Catch up on the most important headlines with a roundup of essential NYC stories, delivered to your inbox daily.
Sign upEmail address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .