Gothamist
A non-profit newsroom, powered by WNYC.
Gothamist
Listen Live
Food
Is Williamsburg's Whole Foods A Grocery Store Or A Restaurant?
By
Nell Casey
Published Jul 14, 2016
Modified Jul 14, 2016
Share
FacebookTwitterRedditEmail
Never miss a story
Email address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .
Nell Casey/Gothamist
By
Nell Casey
Published Jul 14, 2016
Modified Jul 14, 2016
Share
FacebookTwitterRedditEmail
We rely on your support to make local news available to all
Make your contribution now and help Gothamist thrive in 2026. Donate today
Gothamist is funded by sponsors and member donations
When it opens later this month, the Williamsburg outpost of Whole Foods will embrace the neighborhood's love of convenience foods and dining out with a solid lineup of local and new eateries. The lobster on a stick from Luke's Tail Cart was previously announced, but looks like local favorites No. 7 and OddFellows Ice Cream will also be on the docket come July 26th. There will also be a poke station, a vegan/paleo parfait stop, and a restaurant and tap room that "[pays] homage to Williamsburg’s storied roots."
The theme at the N4 restaurant will be Jewish delicatessen, serving dishes like Fried Matzo Balls, Pastrami Hash & Eggs and a vegetarian Portobello Pastrami with roasted, spice-rubbed mushrooms, pickled green tomato spread, red mustard greens and crispy onions on marbled rye. Gribenes, crispy chicken skins, feature prominently on the menu in an appetizer with smoked sea salt and caramelized onion dip and in a GLT sandwich with lettuce, tomato and mayo on marbled rye. Sweets from Lilly’s Homestyle Bake Shop are also on offer.
No. 7 will be bringing their popular vegetarian spread to the market, fresh off a temporary stint at Urbanspace Vanderbilt. The Double Decker Broccoli Tacos made the cut, as did the restaurant's dope veggie burger, the Total Vegetarian Chaos & Destruction with avocado, pickled beers, vegan cheddar, No. 7 steak sauce and onions, among other sandwiches.
East Coast Poke, serving the trendy raw fish dish, Kikka Sushi and a pizza option employing Gotham Greens basil and a new baked sandwich option complete the robust dining program. The fried bologna sandwiches and self-loathing kale salads arrive in phase two.
Tagged
east coast poke
luke's lobster
n4
no 7
oddfellows
Whole Foods
williamsburg
original
Nell Casey
Read more
Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
MORE food
Where are the cheapest drinks in NYC? A new report details the city's average prices.
The median price of a cocktail in the city is now $16, and $9 for a draft beer.
By
Hannah Frishberg
Published Oct 19, 2026
North African restaurants are rare in NYC. These 10 are the best.
Egyptian, Moroccan, Algerian and Tunisian food is delicious but underrepresented in the city.
By
Robert Sietsema
Food
North African restaurants are rare in NYC. These 10 are the best.
Egyptian, Moroccan, Algerian and Tunisian food is delicious but underrepresented in the city.
By
Robert Sietsema
10 dishes that demonstrate the delicious diversity of curry in New York City
By
Robert Sietsema
Frozen yogurt is back in New York City. So are the super long lines.
By
Sonia Rao
5 NYC banana puddings as good as Magnolia's
By
Hannah Frishberg
Never miss a story
Catch up on the most important headlines with a roundup of essential NYC stories, delivered to your inbox daily.
Sign upEmail address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .