Gothamist
A non-profit newsroom, powered by WNYC.
Gothamist
Listen Live
Food
George Clooney's Next Role? Tequila Baron
By
Garth Johnston
Published Mar 21, 2012
Modified Mar 21, 2012
Share
FacebookTwitterRedditEmail
Never miss a story
Email address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .
Fox Searchlight
By
Garth Johnston
Published Mar 21, 2012
Modified Mar 21, 2012
Share
FacebookTwitterRedditEmail
We rely on your support to make local news available to all
Make your contribution now and help Gothamist thrive in 2026. Donate today
Gothamist is funded by sponsors and member donations
An obscure, recently arrested, former television actor named George Clooney is getting ready to launch a line of tequila with Rande Gerber, the husband of a similarly unfamous woman named Cindy Crawford. And who knows, those crazy kids just might make this happen. Worked for Dan Ackroyd, didn't it?
The news of Clooney's tequila was actually dropped a few weeks ago at the end of a Wall Street Journal article on Gerber's new brand of rum, Caliche, but for some reason it has gone viral today. Anyway, here's about all we know about the product at the moment:
Mr. Gerber and his good friend George Clooney also plan to bring to market a tequila they've been drinking for the last few years. That will be called Casamigos, named after the homes they own in Mexico. Messrs. Clooney and Gerber hope to keep the tequila (and the rum) at a reasonable price point. "I don't think we're going to be following all the rules," Mr. Gerber said of his endeavors. "We know we have a product we love and we drink, and other people will enjoy. The product speaks for itself."
Clooney will hardly be the first Hollywood type to get into selling libations (and not just selling 'em). Francis Ford Coppola has been at it for years, Drew Berrymore just launched a line of wine (Barrymore Pinot Grigio) and Antonio Banderas has a winery in Spain (Anta Banderas). But Clooney—who some of us remember from his pre-ER days on Roseanne and Sisters (Falconer, RIP)—might be the the most handsome?
Meanwhile, for the record! We thoroughly approve of the idea of reasonably priced, celebrity-backed liquors. But we won't believe it until we've seen it.
Tagged
booze
celebrity
george clooney
rande gerber
tequila
why not
Garth Johnston
Read more
Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
MORE food
10 dishes that demonstrate the delicious diversity of curry in New York City
The global dish is shapeshifting and ubiquitous.
By
Robert Sietsema
Published Sep 12, 2026
Frozen yogurt is back in New York City. So are the super long lines.
Is it worth the high price and ridiculous wait? Gothamist needed to find out.
By
Sonia Rao
Food
Frozen yogurt is back in New York City. So are the super long lines.
Is it worth the high price and ridiculous wait? Gothamist needed to find out.
By
Sonia Rao
5 NYC banana puddings as good as Magnolia's
By
Hannah Frishberg
Where to eat in Greenpoint, Brooklyn right now, from Polish to Sichuan to Iberian
By
Robert Sietsema
Can a congressional candidate's dumpling diplomacy win over Queens’ immigrant communities?
By
Caroline Shin
Never miss a story
Catch up on the most important headlines with a roundup of essential NYC stories, delivered to your inbox daily.
Sign upEmail address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .