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Diet Pepsi Introduces Anorexic Can
By
Jen Carlson
Published Feb 8, 2011
Modified Feb 8, 2011
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By
Jen Carlson
Published Feb 8, 2011
Modified Feb 8, 2011
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Do you like Diet Pepsi but sometimes think, "this can is just so fat and unattractive!" Well, Pepsi is unveiling their "taller, sassier new Skinny Can" which they say is a "celebration of beautiful, confident women." Consider it a PILF. Or don't, because that might get you injured.
Marketing officer Jill Beraud adds that the new can is "slim and attractive," but if that isn't your thing, CNN reports that "for consumers who prefer their soda cans to be the traditional short and fat product—no need to worry. A Pepsi spokeswoman confirmed the old model will remain on shelves."
The new can will be unveiled this Friday during Fashion Week, as part of Simon Doonan's public art installation at Diet Pepsi Style Studio in SoHo. You could stand to lose a few pounds before introducing yourself.
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Jen Carlson
Jen Carlson is a former WNYC and Gothamist editor.
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