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Danny Meyer On More Shake Shacks, The "Better Burger"
By
Jaya Saxena
Published Feb 19, 2011
Modified Feb 19, 2011
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By
Jaya Saxena
Published Feb 19, 2011
Modified Feb 19, 2011
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Recently, restaurant empire-builder Danny Meyer spoke to the Real Deal about Shake Shack no longer being an NYC-only destination. He said he chose Miami Beach because it was in the same time zone and that he's "always been fascinated with iconic locations for Shake Shack" (the new joint is at 1111 Lincoln Road). Yes, but what of New York? Meyer said of the impact the Shack has had on the city:
I still think Shake Shack has been at the forefront of what I would call the "better burger" category, which is to say, it's somewhere between fine dining and fast food -- certainly no one has ever accused Shake Shack of being fast. Most people don't eat cheeseburgers and fries every day, but when you have it, it'd be better be good. I think Shake Shack has filled a different niche than New Yorkers have had in the past, where if you wanted that experience, it had to be a classic fast-food sandwich, which was a whole different deal.
Meyer says Shake Shacks will soon be coming to Battery Park City, Brooklyn, Westport, CT and Washington DC. Still, the burger didn't even make it onto the latest city's best burger list, and none of the other winners were fast food or terribly overpriced. And is it even worth it if it doesn't come with a Shamrock Shake?
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