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Cadbury Apologizes To Naomi Campbell For Chocolate Ad, But She's Still Mad
By
Jen Chung
Published Jun 4, 2011
Modified Jun 4, 2011
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By
Jen Chung
Published Jun 4, 2011
Modified Jun 4, 2011
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Earlier this week, supermodel Naomi Campbell was offended by chocolatier Cadbury's new ad for its Bliss bar, which declared, "Move over Naomi, there's a new diva in town," and prompted her to say, "It's upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humor in this. It is insulting and hurtful." Now, Cadbury has removed the ad and issued a statement on its website:
Cadbury understands that our latest advertising campaign for Cadbury Dairy Milk Bliss caused upset to Naomi Campbell and her family. Cadbury takes its responsibility to consumers very seriously indeed and we would never deliberately produce any marketing material we felt might cause offence to any section of society. It was not our intention that this campaign should offend Naomi, her family or anybody else and we are sincerely sorry that it has done so.
We can confirm that the advertisement is no longer in circulation and we will not be using it in future marketing for Cadbury Dairy Milk Bliss.
We have been in discussions with Naomi‘s solicitors and can confirm that they have accepted our apology on her behalf as a conclusion to this issue.
The famously hot-tempered Campbell told the Guardian, "I'm pleased that Cadbury have made a 'sincere apology' in regards to their Bliss ad campaign. The advertisement was in poor taste on a number of levels, not least in the way they likened me to their chocolate bar. It is also a shame that it took so long for Cadbury to offer this apology... I hope they and other multinationals can learn from this; that offense may not be their intention, but when it is shown that it has caused offense a sincere apology straight away goes a long a way... Better still they should avoid causing offense in the first place which is best achieved by having greater diversity at board and senior management level."
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cadbury
chocolate
chocolate bar
dairy milk
diva
naomi campbell
Jen Chung
Jen Chung is a former WNYC and Gothamist editor.
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