Gothamist
A non-profit newsroom, powered by WNYC.
Gothamist
Listen Live
Arts & Entertainment
Wes Anderson Directs Humans As Animal Testimonials
By
Jen Chung
Published Mar 16, 2005
Modified Mar 7, 2008
Share
FacebookTwitterRedditEmail
Never miss a story
Email address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .
By
Jen Chung
Published Mar 16, 2005
Modified Mar 7, 2008
Share
FacebookTwitterRedditEmail
We rely on your support to make local news available to all
Make your contribution now and help Gothamist thrive in 2026. Donate today
Gothamist is funded by sponsors and member donations
As everyone gets their bracket on and settles in for March Madness, the new Wes Anderson-directed Dasani commercials will start to air. Ernest Lupinacci, a partner in Anomaly, the upstart advertising agency that won the Dasani business from red cell/Berlin Cameron, spoke to the Observer about the ads that feature humans dressed up as animals:
"The idea behind the spots was that if you found someone who only drank water, and if they drank this water, it would be so much better. It dawned on me: My dog only drinks water. Animals are the perfect spokespersons for bottle water. Playfully, it’s like the classic testimonials. We liked the idea of being in your face. Except if we just had a person talking about the product, that would be a drag."
Hmm. Gothamist isn't so sure about animals as spokes, um, spokesbeings, as we've seen dogs drink water from the toilet, not to mention eat other dog poop. And hamsters (one of the other animals) - don't they sometimes eat their young? But we do like people dressed as animals. And we like water. But we're not that into Dasani's bottling, which are just blue Coke bottles - Gothamist understands factory efficiencies, but please humor us.
Next up for Wes Anderson is more animals - he's directing a film version of Roald Dahl's Fantastic Mr. Fox. And we loved the little play the Tenenbaum children did, dressed up as different animals, in The Royal Tenenbaums. Read our talk with Anderson, and watch one of his 2002 unboring Ikea commercials.
Tagged
advertising
animals
As
children
commercials
dogs
film
fox
gothamist
humor
March Madness
media
people
Roald Dahl
royal tenenbaums
The Royal
The Royal Tenenbaums
wes anderson
Jen Chung
Jen Chung is a former WNYC and Gothamist editor.
Read more
Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
MORE arts-entertainment
Will Barnes and Noble in the East Village spell doom for smaller shops? It's complicated.
Independent booksellers are grappling with whether the big-box chain is a threat or an ally in the fight against Amazon.
By
Sonia Rao
Published Oct 16, 2026
Can eligible NYC singles find love with 30 minutes and some really spicy food?
We went to the Spiciest Supper Club singles night to take the temperature of New York City's dating scene.
By
Elizabeth Shwe
and
James Ramsay
Arts & Entertainment
Can eligible NYC singles find love with 30 minutes and some really spicy food?
We went to the Spiciest Supper Club singles night to take the temperature of New York City's dating scene.
By
Elizabeth Shwe
and
James Ramsay
How the NYC Marathon has changed in the last 50 years
By
Hannah Frishberg
A visit to Art of Play, the Brooklyn store in an animatronic bird beef with Kelly Clarkson
By
Sonia Rao
The hottest way to show you're an authentic New Yorker is… riding a Citi Bike?
By
Lindsay Lee Wallace
Never miss a story
Catch up on the most important headlines with a roundup of essential NYC stories, delivered to your inbox daily.
Sign upEmail address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .