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Using Chapeau'd Animals To Sell Newspapers
By
Jen Chung
Published Dec 9, 2004
Modified Mar 7, 2008
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By
Jen Chung
Published Dec 9, 2004
Modified Mar 7, 2008
Share
FacebookTwitterRedditEmail
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Gothamist is pretty tickled by the New York Times' use of animals in Santa hats to encourage readers to get NY Times home delivery as holiday gifts. After the very end of certain articles, there's a link to buying home delivery, accompanied by a photo. The photos rotate, sometimes there's a gift box, sometimes a giftwrapped newspaper, and then sometimes there's a cat or dog in a Santa hat. While Gothamist is not sure if we want to give the gift of NY Times home delivery, we are encouraged to put Santa hats, Santa suits, and reindeer antlers on all four legged friends we have.
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Jen Chung
Jen Chung is a former WNYC and Gothamist editor.
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