Gothamist
A non-profit newsroom, powered by WNYC.
Gothamist
Listen Live
Arts & Entertainment
Times Square Will Now Celebrate Midnight <em>Every</em> Night
By
Jen Carlson
Published Oct 1, 2010
Modified Oct 1, 2010
Share
FacebookTwitterRedditEmail
Never miss a story
Email address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .
By
Jen Carlson
Published Oct 1, 2010
Modified Oct 1, 2010
Share
FacebookTwitterRedditEmail
We rely on your support to make local news available to all
Make your contribution now and help Gothamist thrive in 2026. Donate today
Gothamist is funded by sponsors and member donations
The Times Square Advertising Coalition isn't satisfied with just one midnight blowout each year, they want to make it a daily event. According to the NY Times, midnight will be special all 365 days of the year starting in 2011, when the coalition introduces a nightly “Times Square Midnight Moment."
While you shouldn't expect the drunken hordes covered in confetti (or maybe you should?), you can expect to see digital billboards illuminated. Oooh, ahhhh. But aren't the digital billboards always illuminated? According to the paper, the goal is to add “a new must-see attraction” to the area that will "offer a bright end to each evening in Times Square."
Someone start making novelty glasses for every individual date!
Tagged
billboards
event
midnight moment
Times Square
Jen Carlson
Jen Carlson is a former WNYC and Gothamist editor.
Read more
Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
MORE arts-entertainment
The hottest way to show you're an authentic New Yorker is… riding a Citi Bike?
Thanks to Dua Lipa, Kim Kardashian, Timothée Chalamet and more, the rideshare program is having a moment.
By
Lindsay Lee Wallace
Published Oct 8, 2026
Is NYC’s hottest attraction the free observation deck at 1 Centre Street?
If you're playing tourist in your own town, this is an in-demand option.
By
James Ramsay
Arts & Entertainment
Is NYC’s hottest attraction the free observation deck at 1 Centre Street?
If you're playing tourist in your own town, this is an in-demand option.
By
James Ramsay
What happens when NYC kids take lessons in rock music? Really good bands.
By
Jayson Greene
Inside a photographer's journey to visit every neighborhood in New York City
By
Sonia Rao
Banned books and Winnie the Pooh: October in NYC libraries
By
Alec Hamilton
Never miss a story
Catch up on the most important headlines with a roundup of essential NYC stories, delivered to your inbox daily.
Sign upEmail address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .