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So you want a crookie. Here’s how to get one in NYC.
By
Precious Fondren
Published Apr 3, 2024
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By
Precious Fondren
Published Apr 3, 2024
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Move over, Suprême croissant, cragel and cronut. There's a new hybrid dessert selling out in New York City: the crookie, a combination of a croissant and chocolate chip cookie.
The crookie first went viral in early March on TikTok, where there’s a slew of videos of people trying the dessert, offering tips on the best drink to pair it with, and even sharing videos of themselves making the crookie at home.
The crookie is made by slicing a freshly baked croissant in half and slathering on chocolate chip cookie dough, then folding the croissant back together like a sandwich and adding more cookie dough to the top. It’s then baked to create a gooey dessert that’s both salty and sweet.
Crookies from Noa, a bakery
On a recent Thursday, Columbia University student Sofia Zarmsky took two different subway rides to try a crookie at Noa, A Cafe in Kips Bay.
“It was worth it,” Zarmsky said.
She met up with her friend Dariia Ordynat.
“It’s something that we haven’t seen before,” said Ordynat, who said it was better than the cronut.
The crookie started in 2022 at a Paris bakery called Boulangerie Louvard, according to Rick Camac, director of industry relations at the Institute of Culinary Education. Several New York City bakeries have claimed to be the first to offer the dessert.
Penny Stankiewicz, a pastry chef and owner of custom cake business Sugar Couture, said she hasn’t tried the crookie, but wonders how long the hype will last, particularly because it’s a dessert and not a necessary food. She said chefs will have to get creative with the recipe to keep people interested. She also isn't betting on the crookie’s staying power.
“There's not going to be enough interest to sustain the kind of ferocity you're seeing right around this right now," she said. "Something else is going to come and replace it.”
How can you get a crookie?
There are currently at least a dozen bakeries across the five boroughs selling crookies.
One of them is Janie’s Life Changing Baked Goods, which has locations in the West Village, on the Upper West Side and in East Harlem.
Its West Village store sells 70 cookie croissants on Tuesday, Wednesday, Saturday and Sunday
It sells the majority of its crookies through pre-orders, which are available online one week before the pickup date.
Only about 20 are available at each store daily through walk-in visits, according to Diana Garcia, the manager at Baked Goods’ West Village location. Crookies at Baked Goods cost around $8 and the store limits orders to a maximum of two per person.
But if you decide to try your luck in person, you should know that they start selling crookies at noon, and were sold out on a recent weekday by 12:30 p.m. The store opens at 10 a.m., so arrive early for your best chance.
Another popular spot for the crookie is Noa, A Café in Kips Bay. Its owner Nicki Dehghani said it sells 200 crookies, seven days a week, starting around 8 a.m.
If you don’t want to go in-person, you can get Noa's crookies delivered via Uber Eats, where they cost around $9 per crookie.
But before you go, check the bakery’s Instagram, where a story will notify customers know in the event that the crookies sell out.
Settepani Bakery in Williamsburg also sells crookies seven days a week.
But regular crookies are only available on weekends, starting at 9 a.m. During the week, Settepani sells its own special variation, which is known as the “Rainbow Cookie Croissant.” It contains rainbow cookie dough and strawberry jam, which is then dunked in chocolate and topped off with a rainbow cookie.
Each version costs around $10. Owner Bilena Settepani advised customers who want crookies to arrive at the store before noon.
The crookie is also available at select Chip City locations across the city, including at locations in Bayside, Forest Hills, Upper West Side, and on 30th Avenue in Astoria, according to the company’s website.
Lisa Brown, the district manager at the Astoria location on 30th Avenue, said nabbing a crookie is easier now that they're available at more stores, and added that people can order using the Chip City app.
Brown also advised people to order early because crookies typically sell out before noon. Chip City has also remixed the recipe and sells crookies with confetti, cookies and cream, and triple chocolate cookies. The crookies are $6 before tax.
Tagged
food
new york city
Precious Fondren
Precious is a former WNYC & Gothamist culture reporter.
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Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
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