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See How Dramatically This Times Square Address Has Changed In 80 Years
By
Jen Carlson
Published Feb 11, 2016
Modified Apr 8, 2018
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By
Jen Carlson
Published Feb 11, 2016
Modified Apr 8, 2018
Share
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After World War I, Times Square grew into something closer to what it is today: a busy crossroads with hotels, theaters, and plenty of people. It was a gathering spot, and in the 1920s companies took notice, and advertising became a more visible part of its landscape—the prominence of flashy signs and lights even had its critics back then. Namely Thorstein Veblen and G. K. Chesterton, who said of the area, "How beautiful it would be for some one who could not read.”
To show how much the area has changed since advertising began blanketing its surfaces, here is 234 West 42nd Street in 1924:

234 West 42nd Street, 1924. (Courtesy of the Museum of the City of New York)
And here is 234 West 42nd Street, the same exact location, in 2002:

234 West 42nd Street, 2002. (Photo by Andrew Moore)
Here it is in one of those slidey things:
By 2014 the area really toned down — still, what would ol' Chesterton say now?

234 West 42nd Street, 2014. (Google Maps)
Tagged
flashback
then & now
Times Square
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Jen Carlson
Jen Carlson is a former WNYC and Gothamist editor.
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Gothamist is funded by sponsors and member donations
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