Gothamist
A non-profit newsroom, powered by WNYC.
Gothamist
Listen Live
Arts & Entertainment
Photos: 29Rooms Of Instagram Bait Now Open In Brooklyn
By
Jen Carlson
Published Sep 6, 2018
Modified Sep 6, 2018
Share
FacebookTwitterRedditEmail
Never miss a story
Email address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .
View all 40
By
Jen Carlson
Published Sep 6, 2018
Modified Sep 6, 2018
Share
FacebookTwitterRedditEmail
We rely on your support to make local news available to all
Make your contribution now and help Gothamist thrive in 2026. Donate today
Gothamist is funded by sponsors and member donations
Was 29Rooms the first immersive Instagram bait exhibit? Or is life itself just one big Instagram installation? Or have we all been dead this whole time, at the bottom of a giant ball pit, but haven't noticed because we're staring at such great content on our phones? We may never know. But what we do know is that Refinery29's fourth annual interactive funhouse, 29Rooms, is now open in Brooklyn. Move over, NYC's cultural institutions, this city runs on "likes" now.
Here's more from the team who put this together:
The 2018 two-weekend event centers around the theme “Expand Your Reality” and will invite guests into a space of abundant thinking and endless possibilities. Set in an expansive Brooklyn location, visitors will explore the bold and thought-provoking experience through diverse storytelling—from art, style to entertainment—connecting them to new ideas and means of self-expression.
Room themes range from a space where you can converse with your inner child, to the ACLU's Price Is Right-themed room, called "Know! Your! Rights!" Click through for a preview.
Tickets cost $39.99 for general admission, and $129.99 (!!!!) for the "Starlight" experience (which is at night and includes 3 drinks). If you go, carve out some time — it took around two hours to get through during the preview.
The exhibition, located at 588 Baltic Street in Brooklyn, is open from September 6th to 9th and September 13th to 16th, from 11 a.m. - 10 p.m.
Tagged
29 rooms
instagram bait
refinery 29
original
Jen Carlson
Jen Carlson is a former WNYC and Gothamist editor.
Read more
Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
MORE arts-entertainment
Will Barnes and Noble in the East Village spell doom for smaller shops? It's complicated.
Independent booksellers are grappling with whether the big-box chain is a threat or an ally in the fight against Amazon.
By
Sonia Rao
Published Oct 16, 2026
Can eligible NYC singles find love with 30 minutes and some really spicy food?
We went to the Spiciest Supper Club singles night to take the temperature of New York City's dating scene.
By
Elizabeth Shwe
and
James Ramsay
Arts & Entertainment
Can eligible NYC singles find love with 30 minutes and some really spicy food?
We went to the Spiciest Supper Club singles night to take the temperature of New York City's dating scene.
By
Elizabeth Shwe
and
James Ramsay
How the NYC Marathon has changed in the last 50 years
By
Hannah Frishberg
A visit to Art of Play, the Brooklyn store in an animatronic bird beef with Kelly Clarkson
By
Sonia Rao
The hottest way to show you're an authentic New Yorker is… riding a Citi Bike?
By
Lindsay Lee Wallace
Never miss a story
Catch up on the most important headlines with a roundup of essential NYC stories, delivered to your inbox daily.
Sign upEmail address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .