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New <em>On The Road</em> App Outsells The Bible


By

Jamie Feldmar

Published Jun 26, 2011

Modified Jun 26, 2011


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Jack Kerouac with Neal Cassady

 


By

Jamie Feldmar

Published Jun 26, 2011

Modified Jun 26, 2011


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Jack Kerouac's seminal Beatnik classic On The Road, which was famously typed out on a continuous 120-foot scroll, has gone mobile with the release of a new iPad app.

The $17 app is described as "an e-book and also as a source of ancillary information," featuring extensive commentary, interactive maps linking Kerouac's real-life road trips to sections of the book, audio recordings and never-before-seen photos. "Pretty much the only thing missing," says the Gray Lady in her review, "is the chance to hear the novel read aloud by that sexy-voiced woman from your GPS."

The On The Road app outsold the both the Bible and the hotly anticipated T.S. Eliot The Waste Land app last week. For even more of a behind-the-scenes look at the seminal novel, check out this video the New York Public Library put together from the Jack Kerouac Archive:

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