Gothamist
A non-profit newsroom, powered by WNYC.
Gothamist
Listen Live
Arts & Entertainment
Marshalls Opening Next To Katz's As The LES's Transformation Into A Strip Mall Continues
By
Jen Carlson
Published Aug 24, 2018
Modified Aug 24, 2018
Share
FacebookTwitterRedditEmail
Never miss a story
Email address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .
photo illustration
By
Jen Carlson
Published Aug 24, 2018
Modified Aug 24, 2018
Share
FacebookTwitterRedditEmail
We rely on your support to make local news available to all
Make your contribution now and help Gothamist thrive in 2026. Donate today
Gothamist is funded by sponsors and member donations
Coming on the heels of Target's arrival in the East Village, and even more recently, on the LES, here comes Marshalls to help transform the area into an unrecognizable version of its former self. According to EV Grieve, big box discounter Marshalls will be opening in September "in Ben Shaoul's luxury condoplex on East Houston Street" (between Ludlow and Orchard streets), right next to the iconic Katz's Deli. What a sight that will be.
The development's address is 196 Orchard Street, but the storefront will be facing East Houston Street (with 197 East Houston Street listed on the company's website). This is the block where beloved Bereket and their weird baby signage once stood.
Earlier this summer, Target opened in the East Village and announced itself by propping up a faux CBGB awning as a nod to the neighborhood's past, which went over extremely well with locals. It's unclear how Marshalls will trumpet its announcement upon opening—repurposing the faux CBGB awning? Setting Mercury Lounge on fire? They have a month to nail down the details. EV Grieve notes that "this location — the seventh in Manhattan — opens on Sept. 27."
(Google Maps)
Listen, Marshalls is a great spot to get brand names for cheap and/or things for your home that you don't even need but there they are right in front of you and you can't beat that price! But Marshalls belongs in a suburban strip mall, next to TJ Maxx, which is exactly the same store but with a different name (and was originally slated for this location, in fact). Or Williamsburg, put the Marshalls in Williamsburg, that's where we're putting all this crap now, developers.
As for the 94 luxury condos above the store, 196 Orchard Street's website currently offers one bedrooms starting at $1.425 million and a three bedroom for $6.5 million.
And with that, East Houston's transformation into a suburban strip mall continues. Could still use a HomeGoods or Dave & Buster's though, that'd really tie the neighborhood together.
Tagged
big box
development
east houston
east village
LES
Lower East Side
marshalls
Jen Carlson
Jen Carlson is a former WNYC and Gothamist editor.
Read more
Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
MORE arts-entertainment
Inside the hidden chamber that controls Lincoln Center's magnificent fountain
Gothamist went behind the scenes to learn how the NYC landmark keeps its majestic waters flowing.
By
Sonia Rao
Published Oct 23, 2026 at 6:00 a.m. ET
In the algorithm age, NYC college radio DJs are still broadcasting the funky stuff
We dropped by WNYU to see what the next generation of radio DJs is up to. The answer is "Br00tal Beats To Study/Relax To."
By
James Ramsay
Arts & Entertainment
In the algorithm age, NYC college radio DJs are still broadcasting the funky stuff
We dropped by WNYU to see what the next generation of radio DJs is up to. The answer is "Br00tal Beats To Study/Relax To."
By
James Ramsay
A Queens prop shop shutters, bunnies find a home uptown, and more openings and closings
By
Hannah Frishberg
A new film invites you to eavesdrop on one of the greatest conversations in NYC history
By
Sonia Rao
The Knicks are NBA champions. Now they have to start dressing the part.
By
Sonia Rao
Never miss a story
Catch up on the most important headlines with a roundup of essential NYC stories, delivered to your inbox daily.
Sign upEmail address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .