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Magnolia Bakery has weed edibles now. But you can’t buy them in New York.
By
Ryan Kailath
Published Nov 1, 2023
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Incredibles/Green Thumb Industries
By
Ryan Kailath
Published Nov 1, 2023
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New York City’s iconic Magnolia Bakery, which is famous for its cupcakes and banana pudding and is often the first stop for legions of tourists, announced a new lineup of THC treats on Wednesday.
However, none of them will be for sale at any of Magnolia’s eight locations in the city — or anywhere in New York state, for that matter.
The global brand, which has 22 locations across the Middle East and Asia alone, has partnered with Green Thumb Industries, which makes cannabis products, to release THC banana pudding and red velvet cake bars co-branded by Magnolia Bakery and Incredibles, Green Thumb’s brand of edibles.
The flavors represent two of Magnolia’s most well-known products.
“We've seen plenty of feedback over the years from our fans who have enjoyed banana pudding or red velvet cake as their munchies of choice,” said Sarah Gramling, Magnolia’s vice president of public relations and partnerships. “That’s sort of where the idea initially generated from.”
But in New York, retailers selling THC products must be licensed by the state’s Office of Cannabis Management.
There are currently 11 licensed adult-use shops open in the five boroughs, and a handful more statewide.
Incredibles’ new Magnolia Bakery flavors will only be sold at licensed adult-use dispensaries in Illinois, Nevada and Massachusetts.
Magnolia has a store in Chicago, but the bars aren’t sold there and will likely never be, according to Gramling.
“We have a lane and we know it,” Gramling said. “We’re going to stick to baked goods.”
There are currently no plans to bring the partnership to New York, said Eli Weiner, Incredibles’ brand manager.
But that doesn’t mean Magnolia edibles won’t make their way to New York City's shelves.
Many New Yorkers have noticed the proliferation of illegal, unlicensed “snack” and smoke shops selling THC products citywide.
Weiner stressed that both parties will follow state and federal regulations, and aren't interested in the gray market of New York City shops that have jumped the gun on licensure.
“Unfortunately we can't control anything that happens after that,” Weiner said. “But if it's such a desirable product that people are doing that, then we know we've at least made something that consumers are reacting positively to.”
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new york city
Ryan Kailath
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Gothamist is funded by sponsors and member donations
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