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Freezing Cool Store: Burton SoHo
By
Jacob Dobkin
Published Oct 17, 2005
Modified Mar 7, 2008
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By
Jacob Dobkin
Published Oct 17, 2005
Modified Mar 7, 2008
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Even if you don't snowboard, the new Burton Store on Spring Street (corner of Mercer) is definitely worth checking out. It's stuffed full of winter gear-- twenty kinds of winter jackets, snow packs, boots, and accessories. They've definitely taken the store a little bit over the top-- at the back there is a walk-in freezer where you can test the products before you buy them. Our nomination for coolest product in the shop: the helmet with the earphones built-in. Totally comfortable-- and perfect for biking or rollerblading, or just making a ridiculous fashion statement while walking around the streets. A few more pictures after the jump.
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fashion
pictures
snow
spring
spring street
style
Jacob Dobkin
Jake Dobkin co-founded Gothamist with Jen Chung. In 2019, Jake released Ask a Native New Yorker, a book based on his Gothamist advice column.
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Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
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