Gothamist
A non-profit newsroom, powered by WNYC.
Gothamist
Listen Live
Arts & Entertainment
<em>Mad Men</em>'s Latest Historical Reference Point: 1966 University Of Texas Tower Shooter Charles Whitman, Who Killed 16
By
Jen Carlson
Published Apr 16, 2012
Modified Apr 2, 2013
Share
FacebookTwitterRedditEmail
Never miss a story
Email address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .
By
Jen Carlson
Published Apr 16, 2012
Modified Apr 2, 2013
Share
FacebookTwitterRedditEmail
We rely on your support to make local news available to all
Make your contribution now and help Gothamist thrive in 2026. Donate today
Gothamist is funded by sponsors and member donations
Last night on Mad Men, the teenage girl in Pete's driving class asks, "Didn't you hear about the sniper at the University of Texas today? Just two weeks after those nurses in Chicago... things seem so random, all of a sudden." Later, at Pete and Trudy's dinner party, the incident comes up again, when Megan says, "They said he had a brain tumor, he kept warning everyone." The sniper they're referring to is Charles Whitman, and when someone at the dinner table gets his last name wrong, Don corrects them saying, "it's Whitman" (as in Dick Whitman, Don's true identity).

Whitman was a student at the University of Texas at Austin, and a former Marine. On August 1st, 1966 he opened fire on the university's campus, killing 16 people and wounding 32 others—he was eventually shot and killed by the Austin Police Department's Houston McCoy. Prior to the incident, Whitman had killed his wife and mother.
The NY Times heavily covered the incident, which made their front page. In their articles, Whitman was called "the typical American boy." On the day of the shooting, they wrote: "The tower that today served as a fortress for Charles J. Whitman is the tallest building in Austin, jutting 27 stories above the normally placid campus.... the tower, which houses the university's library and administrative offices, is the focal point of the campus and its observation deck. This deck, from which the sniper did his shooting, is one of the city's major attractions." (Read more about the memorial at the University right here). Later, the paper noted one of his guns was purchased at Sears that morning, and that he told a doctor, he sometimes thought about shooting people.

Previously:Mad Men mentions that "thing" that happened in Bed-Stuy, and Don and Harry go to Queens to see The Rolling Stones, and the Richard Speck murders become a backdrop.
Tagged
charles whitman
flashback
history
mad men
mad men history
Jen Carlson
Jen Carlson is a former WNYC and Gothamist editor.
Read more
Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
MORE arts-entertainment
In the algorithm age, NYC college radio DJs are still broadcasting the funky stuff
We dropped by WNYU to see what the next generation of radio DJs is up to. The answer is "Br00tal Beats To Study/Relax To."
By
James Ramsay
Published Oct 22, 2026
A Queens prop shop shutters, bunnies find a home uptown, and more openings and closings
Highlights of shifts in the city's business landscape.
By
Hannah Frishberg
Arts & Entertainment
A Queens prop shop shutters, bunnies find a home uptown, and more openings and closings
Highlights of shifts in the city's business landscape.
By
Hannah Frishberg
A new film invites you to eavesdrop on one of the greatest conversations in NYC history
By
Sonia Rao
The Knicks are NBA champions. Now they have to start dressing the part.
By
Sonia Rao
Will Barnes and Noble in the East Village spell doom for smaller shops? It's complicated.
By
Sonia Rao
Never miss a story
Catch up on the most important headlines with a roundup of essential NYC stories, delivered to your inbox daily.
Sign upEmail address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .