Gothamist
A non-profit newsroom, powered by WNYC.
Gothamist
Listen Live
Arts & Entertainment
Absolut Hunk Drunk With Power
By
Jen Chung
Published Jun 4, 2004
Modified Mar 6, 2008
Share
FacebookTwitterRedditEmail
Never miss a story
Email address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .
By
Jen Chung
Published Jun 4, 2004
Modified Mar 6, 2008
Share
FacebookTwitterRedditEmail
We rely on your support to make local news available to all
Make your contribution now and help Gothamist thrive in 2026. Donate today
Gothamist is funded by sponsors and member donations
Well, it had to happen: Sex and the City boytoy Jason Lewis is suing Absolut Vodka for using the fake "Absolut Hunk" ad, created for an episode of SATC, as a real ad. According to AdAge, Lewis has "avoided assignments relating to alcohol, tobacco and guns...and refused work requiring nudity so that he would be taken seriously by the fashion and entertainment industries." Plus, "the "Absolut Hunk" work was not to be used outside of the series without Mr. Lewis' consent and that it was not to be available in magazines or where young children had access"; Absolut had issued a press release and put the image on the website, as well as how to make an Absolut Hunk cocktail, the day after the show aired. Yes, that would be disturbing for a little kid to see the picture - he or she would runny to Mommy or Daddy and say, "Do boys grow Absolut bottles when they get bigger?"
Gothamist suspects that Lewis is looking for a payday, as he might not be getting as much post-SATC work as he wanted. Or he's just sick of people asking him to strip down and pose with the vodka when he goes to bars. Also, Jason Lewis's manager is Dancing Girls Productions. Really! Gothamist posted on how Absolut's ad agency conceived the idea for the spot and how Jason Lewis has love handles.
Tagged
absolut vodka
alcohol
bars
children
city
entertainment
fashion
gothamist
guns
Jason Lewis
love
magazines
nudity
people
sex
television
Jen Chung
Jen Chung is a former WNYC and Gothamist editor.
Read more
Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
MORE arts-entertainment
Will Barnes and Noble in the East Village spell doom for smaller shops? It's complicated.
Independent booksellers are grappling with whether the big-box chain is a threat or an ally in the fight against Amazon.
By
Sonia Rao
Published Oct 16, 2026
Can eligible NYC singles find love with 30 minutes and some really spicy food?
We went to the Spiciest Supper Club singles night to take the temperature of New York City's dating scene.
By
Elizabeth Shwe
and
James Ramsay
Arts & Entertainment
Can eligible NYC singles find love with 30 minutes and some really spicy food?
We went to the Spiciest Supper Club singles night to take the temperature of New York City's dating scene.
By
Elizabeth Shwe
and
James Ramsay
How the NYC Marathon has changed in the last 50 years
By
Hannah Frishberg
A visit to Art of Play, the Brooklyn store in an animatronic bird beef with Kelly Clarkson
By
Sonia Rao
The hottest way to show you're an authentic New Yorker is… riding a Citi Bike?
By
Lindsay Lee Wallace
Never miss a story
Catch up on the most important headlines with a roundup of essential NYC stories, delivered to your inbox daily.
Sign upEmail address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .