Gothamist
A non-profit newsroom, powered by WNYC.
Gothamist
Listen Live
Food
Whole Foods Will Open In Williamsburg At The End Of July
By
Nell Casey
Published Jun 27, 2016
Modified Jun 26, 2016
Share
FacebookTwitterRedditEmail
Never miss a story
Email address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .
Nell Casey/Gothamist
By
Nell Casey
Published Jun 27, 2016
Modified Jun 26, 2016
Share
FacebookTwitterRedditEmail
We rely on your support to make local news available to all
Make your contribution now and help Gothamist thrive in 2026. Donate today
Gothamist is funded by sponsors and member donations
It's been over four years since the word got out that Whole Foods was planning a store in Williamsburg. This was before Starbucks and Ralph Lauren, before we ever knew we had to be enraged by something like a rainbow bagel or a golden donut. But the day is rapidly approaching and Whole Foods is ready to complete its destiny and make that Duane Reade a little less lonely when it opens on July 26th.
At 9 a.m., the grocer will throw open its doors at 238 Bedford. Inside, two levels of pricey organic utopia totaling 51,000-square-feet, making it smaller than the behemoth on the Bowery but larger than the stores in Chelsea and Midtown. The street level space will be for prepared foods, a coffee bar and cafe, and registers, while downstairs will house the bulk of the operation, including produce, deli and everything else a bougie foodie might require.
But no in-house records store? Know your market, WF!
Roberta's will be playing a big role in the store's pastry options, providing breads like sunflower spelt and their addictive sticky buns to the cafe section. The partnership goes back to 2013, when Whole Foods became the first outlet to sell Roberta's frozen pizzas. As Roberta's enters its new age of billionaires, expect to see the once DIY pizza spot popping up in more places.
Also unique to this shop, a retail version of Luke's Lobster's Tail Cart, selling lobster tails skewered on sticks served with buttery dipping sauces.
So will the stampedes be as intense with Brooklyn's second Whole Paycheck? If so, the "Total Gentrification Sniper's Nest™" is now fully operational.
Tagged
exclusive
grocery store
luke's tail cart
roberta's
Whole Foods
williamsburg
original
Nell Casey
Read more
Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
MORE food
North African restaurants are rare in NYC. These 10 are the best.
Egyptian, Moroccan, Algerian and Tunisian food is delicious but underrepresented in the city.
By
Robert Sietsema
Published Oct 10, 2026
10 dishes that demonstrate the delicious diversity of curry in New York City
The global dish is shapeshifting and ubiquitous.
By
Robert Sietsema
Food
10 dishes that demonstrate the delicious diversity of curry in New York City
The global dish is shapeshifting and ubiquitous.
By
Robert Sietsema
Frozen yogurt is back in New York City. So are the super long lines.
By
Sonia Rao
5 NYC banana puddings as good as Magnolia's
By
Hannah Frishberg
Where to eat in Greenpoint, Brooklyn right now, from Polish to Sichuan to Iberian
By
Robert Sietsema
Never miss a story
Catch up on the most important headlines with a roundup of essential NYC stories, delivered to your inbox daily.
Sign upEmail address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .