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Photo: Williamsburg Chef Creates $150 Donut
By
Jen Carlson
Published Apr 29, 2016
Modified Apr 29, 2016
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By
Jen Carlson
Published Apr 29, 2016
Modified Apr 29, 2016
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(Courtesy of Manila Social Club)
Remember when you could buy a donut in Williamsburg for a buck? Then they started calling them doughnuts and adding hibiscus or some shit and the price went up to 3 bucks. Well now Chef Björn DelaCruz of Manila Social Club has risen the douche bar all the way up to $150. For a donut that you will consume in under 2 minutes.
His latest creation has Patrón in it and looks like a piece of jagged scrap metal.
SIX HUNDRED DOLLARS WORTH OF DONUTS. (Courtesy of Manila Social Club)
On his inspiration behind selling a $150 donut, we are told: "Björn was looking to up the ante after the success of their viral Golden Cristal Ube Donut—and what’s more precious than gold, Platinum. He created a limited edition, uber-luxury donut..." Okay we've heard enough.
DelaCruz's latest attempt at food virality is described as a "rose petal donut filled with cream and a spicy ginger-jalapeno margarita jelly, covered in a sweet tequila frosting, and then finally topped off with sheets of edible silver and platinum." Each donut is about 6-inches, which comes to about $30 an inch (an amount of money that could get you six donuts at Doughnut Plant).
If you would like a donut that tastes like a Spring Break hangover, you'll have to put in a special request during the week of Cinco de Mayo (which you can do here).
If you got this far, we regret to inform you it gets worse: he's calling it The Patronut... and the people of New Williamsburg are actually going to buy it.
Update: We are now told that the proceeds from the donut—which will only be offered for one week—will go to the American Cancer Society.
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donut
doughnut
expensive donut
manila social club
platronut
The Patronut
Jen Carlson
Jen Carlson is a former WNYC and Gothamist editor.
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Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
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