Gothamist
A non-profit newsroom, powered by WNYC.
Gothamist
Listen Live
Food
All-Day Breakfast Saved McDonald's
By
Nell Casey
Published Jan 25, 2016
Modified Jan 25, 2016
Share
FacebookTwitterRedditEmail
Never miss a story
Email address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .
By
Nell Casey
Published Jan 25, 2016
Modified Jan 25, 2016
Share
FacebookTwitterRedditEmail
We rely on your support to make local news available to all
Make your contribution now and help Gothamist thrive in 2026. Donate today
Gothamist is funded by sponsors and member donations
The Millennials gave it a decent effort, but it appears that McDonald's won't be dying anytime soon thanks to people who eat Egg McMuffins for dinner. The burger chain's fourth quarter revenue was the best in four years, thanks in no small part to the rollout of all-day breakfast in October.
Analysts anticipated 2.7% growth for the fourth quarter in U.S. restaurants, but the chain exceeded that prediction at 5.7%. The large growth has the Golden Arches outperforming other chains including both Burger King and Chipotle, the latter of which had been connected with the decline of traditional fast food.
Much of the turnaround is being credited to Steve Easterbrook, who became Chief Executive at McDonald's last March. In addition to the all-day breakfast move, he's responsible for other moves—including a new McPick 2 program of two items for $2—that have contributed to the chain's recent success. Franchisee's may have been resistant, but anytime Sausage Hash Brown Sandwiches aren't going anywhere soon.
Tagged
all day breakfast
breakfast
egg mcmuffin
mcdonald's
Nell Casey
Read more
Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
MORE food
Where are the cheapest drinks in NYC? A new report details the city's average prices.
The median price of a cocktail in the city is now $16, and $9 for a draft beer.
By
Hannah Frishberg
Published Oct 19, 2026
North African restaurants are rare in NYC. These 10 are the best.
Egyptian, Moroccan, Algerian and Tunisian food is delicious but underrepresented in the city.
By
Robert Sietsema
Food
North African restaurants are rare in NYC. These 10 are the best.
Egyptian, Moroccan, Algerian and Tunisian food is delicious but underrepresented in the city.
By
Robert Sietsema
10 dishes that demonstrate the delicious diversity of curry in New York City
By
Robert Sietsema
Frozen yogurt is back in New York City. So are the super long lines.
By
Sonia Rao
5 NYC banana puddings as good as Magnolia's
By
Hannah Frishberg
Never miss a story
Catch up on the most important headlines with a roundup of essential NYC stories, delivered to your inbox daily.
Sign upEmail address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .