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UES Resident Sues To Stop Apple Store From Ruining Neighborhood
By
Ben Yakas
Published Jun 6, 2015
Modified Jun 6, 2015
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By
Ben Yakas
Published Jun 6, 2015
Modified Jun 6, 2015
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After a lot of rumors and grousing, the Upper East Side Apple Store is finally slated to open its doors next weekend. The storefront will unveil the new location at Madison and East 74th Street on June 13th, ensuring that Upper East Side residents will no longer have to face the indignity of traveling down to the 59th Street spot to buy new computer cords. However, plenty of locals are still furious that the store is even going up in the first place—and they're raging against the dying of the light by suing.
The lawsuit was filed this week by 89-year-old Herbert Feinberg, a longtime UES resident who has been leading a very vocal campaign to stop Apple for months. Just as before, Feinberg argues that the major problem with the store is the fact that it will generate crowds and lines that are not suitable for the UES.
"Madison Avenue is one of the great New York City Streets ... [and local residents] are opposed to the congestion and commercialization of the neighborhood that the store will bring,” he wrote in court papers, according to the News. "There will be a massive increase in pedestrian traffic." In addition, he argues the area is only meant for "small and luxury retailers" and for "well-known art galleries that draw visitors consistent with the unique neighborhood culture."
Feinberg adds that more than 400 locals have signed a petition, circulated by the group "Saving the 74th Street Residential Neighborhood," against the opening.
An Apple spokesperson previously said that the company had purposefully adjusted its UES store to better fit into the neighborhood: "The Upper East Side store is designed to serve an important role in the neighborhood and respect the surrounding community. In this case, that means a smaller footprint, earlier closing time, and private shopping options for customers."
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Ben Yakas
Ben Yakas is a former Gothamist reporter.
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