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'Mad Men' Brings On Milton 'I ♥ NY' Glaser For Final Season
By
Jen Carlson
Published Mar 7, 2014
Modified Mar 7, 2014
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By
Jen Carlson
Published Mar 7, 2014
Modified Mar 7, 2014
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Graphic designer Milton Glaser, the man behind the I ♥ NY logo and so much more, has been brought into the Mad Men fold by Matthew Weiner for the final season.
The NY Times, who documented a client meeting between the two, revealed that Weiner has long dreamed of bringing Glaser on board to create the show's ads, which is fitting since he "forged the sophisticated, exuberant advertising look of the late 1960s," the era the show has been set in. When we last left Draper & Co. it was November 1968, and while it's unclear if we'll still be in that exact year when the show returns in April, it will still be the '60s.
Glaser, who still runs a small firm out of his New York townhouse, told Weiner, “I could have walked in the door of that firm [Sterling Cooper & Partners] I knew those people.” For the artwork, Glaser created something new, but with a nod to his past designs—the Times notes, "What first reads as abstraction resolves into a profile of a woman’s face, the spire of the Chrysler Building and a glass into which wine is being poured." Wait, do you see the Chrysler Building in here? Maybe after some LSD?
As for CLUES, Weiner did tell the Times: “There is a dreamlike quality to it, and believe it or not, it is related to the show, and not because it’s psychedelic. That’s not what it’s about. What it’s about is the material and the immaterial world, and that’s what I loved. It maintains the idea that this is somehow going on in Don Draper’s mind, which is what the story is always about—and what the back of his head is about, on some level.”
Yesterday AMC released the first teaser trailer, which shows Don walking down the stairs of a plane. A master of the vague, that Weiner.
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mad men
matthew weiner
milton glaser
Jen Carlson
Jen Carlson is a former WNYC and Gothamist editor.
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