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Here's How Much More You're Spending On Produce At Fresh Direct
By
Jen Carlson
Published Feb 9, 2014
Modified Feb 9, 2014
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By
Jen Carlson
Published Feb 9, 2014
Modified Feb 9, 2014
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(Jen Carlson/Gothamist)
Recently I discovered Atlantic Fruits and Vegetables, a small produce shop on the Brooklyn Heights/Cobble Hill border. Every neighborhood has something like this place (when I lived in Ridgewood I would make daily trips to Fancy Fruits and Vegetables), albeit some are better than others. This one happens to be stellar, with a great selection of fresh produce, some staple items, and spectacularly low prices... particularly in comparison to, say, Fresh Direct.
Curious about the price difference, I compared my haul today to what it would cost at the online grocer and there was a pretty stunning difference—at Atlantic Fruits and Vegetables the items totaled up to $25.89. At Fresh Direct the same exact items (at approximately the same amount/weights) would have cost $42.06 (with shipping: $48.73). While obviously Fresh Direct was going to be more expensive, a nearly $25 difference seems worth pointing out.
So, if you aren't already, get your granny cart and find the freshest produce shop within walking distance of your apartment.
Tagged
fresh direct
groceries
prices
produce
original
Jen Carlson
Jen Carlson is a former WNYC and Gothamist editor.
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Gothamist is funded by sponsors and member donations
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