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Photos: Super Bowl Boulevard Is Here In All Its Branded Glory
By
Jen Carlson
Published Jan 30, 2014
Modified Jan 30, 2014
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Photo by Sai Mokhtari/Gothamist
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By
Jen Carlson
Published Jan 30, 2014
Modified Jan 30, 2014
Share
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Have you experienced the 13-block stretch of Midtown now known as Super Bowl Boulevard? Sorry, wait, there are some men here... okay, they're telling us this takeover is actually called: Super Bowl Boulevard Engineered By GMC. A wonderland of corporate America and sports and Papa John's pizza.
Super Bowl Boulevard Engineered by GMC runs on Broadway (between West 34th and West 47th Streets), and has shut down that stretch through Sunday to deliver us a "free interactive fan celebration" leading up to Super Bowl XLVIII, which is all the way over in New Jersey.
There are events every day, like performances (the cast of Rock of Ages will perform at 5 p.m. on the Roman Numerals Stage), autograph signing booths (featuring NFL players), video games, food, ball pits, a 60-feet tall and 180-feet long, eight-lane toboggan run, PUPPIES, logos, branding, hashtags, stare into this spinning wheel while drinking a Pepsi and say Super Bowl Boulevard Engineered by GMC three times for your chance to... eh, anyway, can't wait for Times Square to go back to the anti-corporate crossroads we've all come to love.
Click through for a look at Super Bowl Boulevard Engineered By GMC GMC GMC GMC GMC GMC GMC GMC...
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Jen Carlson
Jen Carlson is a former WNYC and Gothamist editor.
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Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
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