Gothamist
A non-profit newsroom, powered by WNYC.
Gothamist
Listen Live
Arts & Entertainment
Video: Jerry Seinfeld, Jason Alexander & Larry David Reportedly Filming Super Bowl Ad
By
Ben Yakas
Published Jan 16, 2014
Modified Jan 16, 2014
Share
FacebookTwitterRedditEmail
Never miss a story
Email address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .
Ali Philippides
By
Ben Yakas
Published Jan 16, 2014
Modified Jan 16, 2014
Share
FacebookTwitterRedditEmail
We rely on your support to make local news available to all
Make your contribution now and help Gothamist thrive in 2026. Donate today
Gothamist is funded by sponsors and member donations
Earlier this week, Seinfeld fans were a little verklempt after Jerry Seinfeld, Jason Alexander and Larry David were all spotted loitering around Monk's Tom's Restaurant on the Upper West Side. We were told by separate people at the restaurant that they were filming an episode of Comedians In Cars Getting Coffee and/or a Super Bowl commercial. Well, according to Gian Franco Morini, who is directing a documentary about Tom's, it was a Super Bowl ad. And you can see more footage of the three comedians at Tom's below.
Among other things: someone asks Larry David about the "mysterious project" Seinfeld alluded to in his Reddit AMA last week—that project, it turns out, is likely a Broadway or off-Broadway play which David has written and Seinfeld may star in. Either way, David said this had nothing to do with that.
You can also see the crew using a snow machine in front of Tom's. The gear they were using to film it was marked "Comedian's," but the use of the snow machine does signal that this is not for Seinfeld's unadorned web show.
Could this be for Comedians in Cars Getting Coffee? (Ben Yakas/Gothamist)
Regardless of what Jery and Garge were up to that day, we know one thing for certain: Larry David definitely does not want to buy a chocolate bar from the Inside Edition camera man.
Tagged
commercial
jason alexander
jerry seinfeld
larry david
seinfeld
super bowl
original
Ben Yakas
Ben Yakas is a former Gothamist reporter.
Read more
Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
MORE arts-entertainment
Ever wish you could get paid to walk through a stranger’s house? ‘The Scout’ is for you.
A new film focuses on the strange career of a location scout in New York City.
By
Sonia Rao
Published Sep 26, 2026
There are 100s of places to visit during Open House New York. Here's 5 of our favorites.
See the entire lineup for the weekend when the city opens its doors.
By
Hannah Frishberg
Arts & Entertainment
There are 100s of places to visit during Open House New York. Here's 5 of our favorites.
See the entire lineup for the weekend when the city opens its doors.
By
Hannah Frishberg
A massive MTA archive ended up in a Virginia warehouse. A Brooklyn man brought it home.
By
Hannah Frishberg
How a Harry Styles pop-up in the East Village led to a nearby bookstore owner's arrest
By
Sonia Rao
NYC’s creative workers are increasingly self-employed, report says
By
Hannah Frishberg
Never miss a story
Catch up on the most important headlines with a roundup of essential NYC stories, delivered to your inbox daily.
Sign upEmail address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .