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Barclays Center Breaks Promise Of $15 Nets Tickets
By
Lauren Evans
Published Jan 14, 2014
Modified Jan 14, 2014
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By
Lauren Evans
Published Jan 14, 2014
Modified Jan 14, 2014
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When plans for the Barclays Center were still in their infancy, developer Forest City Ratner paid a great deal of lip service to the residents of Brooklyn, many of whom were ejected from their homes and beloved bars to make way for the sprawling, rust-brown edifice. Don't worry, reps for the stadium—and Atlantic Yards—crowed—think of the 2,250 units of affordable housing! The 10,000 full-time jobs! The $15 Nets tickets!
Now, more than a year after the first Nets ball sailed through the air, the promise for those $15 tickets—guaranteed to be made available for every game regardless of how anticipated the match-up—are no more. The reason, ostensibly, is scalpers.
“Last year, we found that many of our $15 tickets were being resold for a higher price on the secondary market, which was against the spirit of our initial offer,” Nets spokesman Barry Baum told the Brooklyn Paper.
Individual tickets will henceforth be sold at a base price of $25, with one exception: Group tickets can occasionally be had for $15 per person, though availability is contingent on the game, and require a crew of at least 20 people, a representative for Barclays' Group Sales center told us. "It depends on the game," he said, "but we're mostly sold out anyway."
It's unclear why $15 tickets would be more susceptible to scalping than higher priced tickets, and calls to the Nets' spokesperson have yet to be returned. Naturally, watchdog site Atlantic Yards Report has a different explanation, proffered by the Nets' own CEO Brett Yormark: "We did raise our ticket prices in Year Two. We did decide that, after giving everyone a sampling opportunity, we are a business."
A business that doesn't offer the bulk of its employees health insurance, that is.
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