Gothamist
A non-profit newsroom, powered by WNYC.
Gothamist
Listen Live
Arts & Entertainment
Posters For Seinfeld Movie 'Rochelle Rochelle' Go Up Around NYC
By
Jen Carlson
Published Dec 5, 2013
Modified Dec 5, 2013
Share
FacebookTwitterRedditEmail
Never miss a story
Email address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .
By
Jen Carlson
Published Dec 5, 2013
Modified Dec 5, 2013
Share
FacebookTwitterRedditEmail
We rely on your support to make local news available to all
Make your contribution now and help Gothamist thrive in 2026. Donate today
Gothamist is funded by sponsors and member donations
The Seinfeld gang saw plenty of movies during their time, nearly all of them fictional, some of them repeated throughout the series' run—most commonly: Rochelle Rochelle. You know, the story of "a young girl's strange erotic journey from Milan to Minsk," which later became a Bette Midler musical:
A couple of months ago someone created artwork for the show's films, and now street artist Jayshells has taken it one step further—last weekend he put up Rochelle Rochelle movie posters on the Upper East Side. The credits line of the poster contains references to and quotes about the film made during the show:

Photo via Jayshells
The posters were put up at United Artists theater on 2nd Avenue near East 64th Street, and according to DNAInfo more may be on the way for the show's other fictional titles. And did you notice that it's the real design used on the show? Here's George returning the "foreign movie, a film is what it is actually" to the video store:

Previously Jayshells has treated the city with location-based rap lyric signs, etiquette street signs, and those glorious subway etiquette signs.
Tagged
jayshells
posters
rochelle rochelle
seinfeld
street art
Jen Carlson
Jen Carlson is a former WNYC and Gothamist editor.
Read more
Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
MORE arts-entertainment
Ever wish you could get paid to walk through a stranger’s house? ‘The Scout’ is for you.
A new film focuses on the strange career of a location scout in New York City.
By
Sonia Rao
Published Sep 26, 2026
There are 100s of places to visit during Open House New York. Here's 5 of our favorites.
See the entire lineup for the weekend when the city opens its doors.
By
Hannah Frishberg
Arts & Entertainment
There are 100s of places to visit during Open House New York. Here's 5 of our favorites.
See the entire lineup for the weekend when the city opens its doors.
By
Hannah Frishberg
A massive MTA archive ended up in a Virginia warehouse. A Brooklyn man brought it home.
By
Hannah Frishberg
How a Harry Styles pop-up in the East Village led to a nearby bookstore owner's arrest
By
Sonia Rao
NYC’s creative workers are increasingly self-employed, report says
By
Hannah Frishberg
Never miss a story
Catch up on the most important headlines with a roundup of essential NYC stories, delivered to your inbox daily.
Sign upEmail address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .