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NY1 Reborn As Catchy 'Time Warner Cable News NY1'
By
John Del Signore
Published Nov 20, 2013
Modified Nov 20, 2013
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By
John Del Signore
Published Nov 20, 2013
Modified Nov 20, 2013
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Why say something in three syllables when you can say it in nine? That seems to be the flawless reasoning from the fine folks over at Time Warner Cable, who've come to suspect the masses don't understand that NY1 is the exclusive news channel of Time Warner Cable hostages subscribers.
To drive the point home to the company's benighted slaves customers, they're changing the name from NY1 to "Time Warner Cable News NY1." It rolls right off the tongue doesn't it, just like other timeworn phrases such as "This Widespread Internet Outage Is The Perfect Opportunity To Take A Long, Introspective Look At The Life Choices That Led You To This Desolate Place And You're Also Fat."
Here, let Time Warner Cable's folksy announcement toss a friendly arm around your shoulder and help get you acclimated to the New Way, big guy:
We’re giving our news networks a more consistent look and feel, which should allow customers to more easily identify our brand when they’re traveling into other markets and seeing our product.
We’ll begin to introduce the new brand to our customers over the next month, and the goal is to complete the updates in all markets before the end of the year. You’ll hear about it on TV, via social media and other customer touchpoints. To see more examples of how it will look, check out this video:
[Via Capital New York]
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new way
ny1
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John Del Signore
Originally from the Albany area, John Del Signore has called NYC home since 1995. In addition to his thousands of meticulously-crafted bespoke blog posts for Gothamist, his writing has also been published in The Awl, Deadspin, The Nervous Breakdown, and performed at The Brick Theater in Brooklyn.
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Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
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