Gothamist
A non-profit newsroom, powered by WNYC.
Gothamist
Listen Live
Food
The Dollar Menu Is Dead, Long Live The Dollar Menu "& More"
By
Nell Casey
Published Oct 22, 2013
Modified Oct 22, 2013
Share
FacebookTwitterRedditEmail
Never miss a story
Email address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .
By
Nell Casey
Published Oct 22, 2013
Modified Oct 22, 2013
Share
FacebookTwitterRedditEmail
We rely on your support to make local news available to all
Make your contribution now and help Gothamist thrive in 2026. Donate today
Gothamist is funded by sponsors and member donations
New Yorkers have long been boxed out of McDonald's legendary Dollar Menu, and now it looks like the rest of the country is in for the "Value Menu" treatment as well. The company announced an overhaul of its cheap eats menu, rolling out "Dollar Menu & More" starting in November. Gotta find a way to pay those employees, huh? Right.
The new menu comes with three price tiers, starting with a few menu items on the original dollar menu that will still go for a buck. Then comes a mid-level tier with sandwiches ranging from $1 to $2, followed by the downright 1%-ers third tier, which offers delectable entrees like 20 nerve tissue "chicken" nuggets for $5.
The move follows the disappointing launch of a similar program last year called the Extra Value Menu, which priced most items in the $2 range, a price too high for America's discerning cheap eaters. Previous cost-cutting efforts—like a 2008 double cheeseburger downgrade—also sought to cut franchise costs while staying close to corporate efforts to lure in customers. Researchers found that once diners enter the store for the promise of inexpensive eats, they're more likely to spend big bucks on higher-priced menu items.
Looks like it's only a matter of time before the company ditches the value menu altogether in favor of fancy, chef-driven menus. The future is now.
Tagged
dollar menu
dollar menu & more
fast food
mcdonald's
value menu
Nell Casey
Read more
Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
MORE food
Why NYC restaurants are playing coy about sustainability
Though it has multiple benefits, the practice remains popular for one basic reason: it saves money.
By
Samantha Dady
Published Oct 26, 2026
Where are the cheapest drinks in NYC? A new report details the city's average prices.
The median price of a cocktail in the city is now $16, and $9 for a draft beer.
By
Hannah Frishberg
Food
Where are the cheapest drinks in NYC? A new report details the city's average prices.
The median price of a cocktail in the city is now $16, and $9 for a draft beer.
By
Hannah Frishberg
North African restaurants are rare in NYC. These 10 are the best.
By
Robert Sietsema
10 dishes that demonstrate the delicious diversity of curry in New York City
By
Robert Sietsema
Frozen yogurt is back in New York City. So are the super long lines.
By
Sonia Rao
Never miss a story
Catch up on the most important headlines with a roundup of essential NYC stories, delivered to your inbox daily.
Sign upEmail address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .