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Brooklyn College Spent $107K To Castrate Their Logo
By
Christopher Robbins
Published Aug 11, 2013
Modified Aug 11, 2013
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By
Christopher Robbins
Published Aug 11, 2013
Modified Aug 11, 2013
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Back in 2009, Brooklyn College's logo, was, well, look! [giggles and punches nearest girl in her shoulder]. But according to the Post, president Karen Gould fixed the "phallic" symbol soon after she took office, paying a marketing firm $107,000 for the image makeover.
The old logo was designed about 10 years ago by the college’s in-house design studio that, a former college employee said, was fully staffed and could have easily created a new logo. “She had a whole creative-services area at her beck and call,” the employee said of Gould. One professor couldn’t wait for the revised logo.
“Can you send me a copy of the new Brooklyn College logo? We want to make a Women’s Studies banner, and want to use the not-so-phallic logo,” Barbara Winslow, an associate professor in the School of Education, wrote in a December 2009 e-mail to the college communications department obtained by The Post.
A spokesperson for Brooklyn College told the tabloid that no public funds or tuition money went into the costs for the new logo.
The Post was likely keeping this story warm to fuel the grist of outrage against Gould's recent stand to maintain academic freedom, but you can't argue with the craftsmanship: how did Neustadt Creative Marketing come up with this paradigm-shattering masterpiece?
Tagged
brooklyn college
college
expensive logos
Money well spent
Christopher Robbins
Christopher Robbins is a New York City reporter covering transportation, affordable housing, local politics, and criminal justice. His work has also appeared in New York Magazine, The Village Voice and The New York Times. Chris is a graduate of Patrick Henry High School in Roanoke, Virginia, and enjoys biking to Fort Tilden in the summertime.
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Gothamist is funded by sponsors and member donations
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