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Ben & Jerry's New NYC Ice Cream Features Sixpoint Beer, Liddabit Sweets
By
Marc Yearsley
Published Jul 26, 2013
Modified Jul 26, 2013
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By
Marc Yearsley
Published Jul 26, 2013
Modified Jul 26, 2013
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For months, Ben and Jerry's has been working on figuring out what kind of ice cream flavor best represents us. To do so they launched a website featuring a bizarre ingredient voting system, which is even more confusing (and anachronistic) than the ever-so-popular lever voting machines! We'll try to explain.
It worked like this: Ben and Jerry's assigned different ingredients to different aspects of NYC and pitted them against each other, culling data from tweets, public transportation stats, traffic patterns and input from local residents. For example, every 1/2/3 train arriving on time to Times Square was a vote for Spoonable Caramel, while each on-time arrival of the 4/5/6 train to Grand Central Station was a vote for waffle cone pieces. (Caramel won.) Photos shared on social media for Central Park counted as a vote for locally produced Liddabit Sweets, while photos from the High Line counted for Yellow Cake pieces. (Liddabit won.)
So we only have ourselves to blame or thank for Your Official New York ice cream. It still needs a name, but it's made with Six Point Brewery beer, 3BEANS vanilla ice cream with a butterscotch swirl from Spoonable Caramels, brownies from Greyston Bakery and topped with caramel corn from Liddabit Sweets. Apparently they didn't take to our suggestions. Their loss.
The flavor and the name will be unveiled at Pier 57 today at 5 p.m. Unhappy with the flavors? There's still time to (maybe) effect change by giving your support to one of the potential names. They've narrowed them down to three: Borough Brew, Gotham Goodness and Moo York State of Mind. Borough Brew seems most appropriate (but how about 5-Borough Brew?) and harmonizes nicely with other B&J namings, though Gotham Goodness does have a ring to it. Go here and express yourself as part of a pandering publicity stunt.
As for the ice cream itself? We sampled it yesterday and have to say it's delicious. It was subtly beer flavored in all the right ways, the butterscotch was not overwhelming and the brownie bites had the perfect consistency and richness.
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ben & jerry's
ice cream
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Marc Yearsley
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