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Urban Outfitters To Build 3-Story "Lifestyle Center" In Herald Square
By
Christopher Robbins
Published Jul 3, 2013
Modified Jul 3, 2013
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By
Christopher Robbins
Published Jul 3, 2013
Modified Jul 3, 2013
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How can Urban Outfitters be any more of a lifestyle brand? Will they help us frame our Realistic Target poster of a man holding a woman at gunpoint in our living room? Can they laugh while we scoop free condoms from fishbowls in dive bars? Not yet, but they are opening a massive, three-story "Lifestyle Center" on Herald Square.
Women's Wear Daily (our subscription somehow lapsed so we can't get past the paywall) first reported on the store, but we'll have to glean the paltry details from Racked, which promises that the new Lifestyle Re-Education Depot will have "features never before seen from the brand."
The chain is already opening a restaurant/bar in Williamsburg, so maybe this will have a lion pit where Christians wearing Supreme hats are devoured? Sno-Cones made of guilt? Large showrooms full of stuff for people to buy on credit? There's just no telling what they'll come up with.
And what does the term "Center" imply? Did you see me pull the Adderall out of my pencil pouch? Will I love myself if I wear this tie-dye shirt?
Will you love me?
Tagged
herald square
love me
this is my brand there are many like it but this one is mine
urban outfitters
Christopher Robbins
Christopher Robbins is a New York City reporter covering transportation, affordable housing, local politics, and criminal justice. His work has also appeared in New York Magazine, The Village Voice and The New York Times. Chris is a graduate of Patrick Henry High School in Roanoke, Virginia, and enjoys biking to Fort Tilden in the summertime.
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Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
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