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Stupid Moon Finally Put To Good Use For Beer Billboard
By
Christopher Robbins
Published Jun 12, 2013
Modified Jun 12, 2013
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By
Christopher Robbins
Published Jun 12, 2013
Modified Jun 12, 2013
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Aside from a brief cameo in 1985's Teen Wolf, the Moon's personal brand has suffered tremendously since the late 1960s. Any millennial expert will tell you that your career can't survive long on the fumes of tidal constituency or the tours of aging rock stars. So we were pleased to learn that our favorite celestial body has decided to enter an exciting partnership with Corona.
This Friday and Saturday nights, the 4.5 billion-year-old waxing satellite will act as a "lime" for a bottle of Corona on a billboard at the intersection of Ninth Avenue and 15th Street.
Corona "worked with top universities and planetariums" to better understand the contributing factors to alcoholism and how they can be mitigated to make sure that every angle was just perfect, so the pointy, lunar sliver would embed a familiar, yet unique image into your brain.
"I am looking forward to proving that 'Coronas' aren't just wreaths of plasma concurrent with eclipses," the Moon said, through its publicist. "In five billion years I will look fondly upon this experiment, but you will all be dead."
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Christopher Robbins
Christopher Robbins is a New York City reporter covering transportation, affordable housing, local politics, and criminal justice. His work has also appeared in New York Magazine, The Village Voice and The New York Times. Chris is a graduate of Patrick Henry High School in Roanoke, Virginia, and enjoys biking to Fort Tilden in the summertime.
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Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
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