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DUMBO Gets An "Arctic Enema" Tomorrow
By
Max Rivlin-Nadler
Published Apr 29, 2013
Modified Apr 29, 2013
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By
Max Rivlin-Nadler
Published Apr 29, 2013
Modified Apr 29, 2013
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In honor of its one millionth "tough mudder," Tough Mudder, a fitness company that creates insane obstacle courses, will construct a 20-foot long ice bath in DUMBO tomorrow. All employees of Tough Mudder will be jumping into the obstacle, which is very cold and called "Arctic Enema," as a tribute to their customers.
The obstacle is part of a traditional "Tough Mudder" course. Tough Mudder was started in 2010 by Harvard Business School graduates as a way to winnow out the weak in society. One million might seem like a lot of participants, but over 7 billion remain to be tested.
Of course, those who volunteer for a "Tough Mudder" course (which not only freezes, but electrocutes participants) are obviously the ones who believe they will come through intact. Most of them do!
As one of the founders explained to the New York Times, “Finance people are in a weird juxtaposition. They may make 100 times more than their fathers, but their hands are soft. We designed Tough Mudder to fill that void.”
"Fill that void" and separate the strong from the weak, as society proudly marches towards an all-Mudder society, free of vulnerability, free of worry. You can witness those who will lead us to that promised land, tomorrow at 1 p.m. on the corner of Plymouth and Adams.
Tagged
bros
fitness
ICE
tough mudder
Max Rivlin-Nadler
Max Rivlin-Nadler has been a contributor to Gothamist since 2013. He has also reported for the New York Times, NPR, and The Intercept. His years-long investigation into New York City's arcane civil forfeiture laws led to a series of reforms which altered a practice that had been taking millions from poor communities for decades. Recently, he brought back a surfing habit from a few years on the west coast, and would love to see you all out in the Rockaways.
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