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Maker's Mark Nixes Watered-Down Whiskey, So Let's Never Speak Of It Again
By
Christopher Robbins
Published Feb 17, 2013
Modified Feb 17, 2013
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By
Christopher Robbins
Published Feb 17, 2013
Modified Feb 17, 2013
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Civil war in Syria is spilling out of the country's borders, America's plutocracy continues to behave like a gilded boa constrictor on the middle class, and the Heavens are literally falling on top of us. But at least premium whiskey will continue to slide down our parched throats undiluted: a "humbled" Maker's Mark has decided against watering down their whiskey. "You spoke. We listened. And we’re sincerely sorry we let you down," Maker's COO Rob Samuels wrote in a post on the company's Facebook wall that will surely be heralded in PR firm Powerpoint presentations for months to come. "While we thought we were doing what’s right, this is your brand—and you told us in large numbers to change our decision."
More accurately, Maker's Mark is Beam, Inc's brand, and they have more than enough capital to expand the production of Maker's Mark so as to keep it at 90 proof (not that it would matter anyway).
So you did this—with your hilarious tweets and insightful Facebook messages and the impassioned speech you gave Gary, the guy behind the counter at Empire Liquors, who was only there because Tyler called in sick but see how glad Gary was that he was the one to hear it? Congratulations.
Tagged
booze
important global events
maker's mark
whiskey
Christopher Robbins
Christopher Robbins is a New York City reporter covering transportation, affordable housing, local politics, and criminal justice. His work has also appeared in New York Magazine, The Village Voice and The New York Times. Chris is a graduate of Patrick Henry High School in Roanoke, Virginia, and enjoys biking to Fort Tilden in the summertime.
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Gothamist is funded by sponsors and member donations
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