Gothamist
A non-profit newsroom, powered by WNYC.
Gothamist
Listen Live
Food
Inside The General, Serving Sushi And More On The Bowery
By
Nell Casey
Published Jan 18, 2013
Modified Jan 18, 2013
Share
FacebookTwitterRedditEmail
Never miss a story
Email address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .
Photo by Gary Landsman
View all 3
By
Nell Casey
Published Jan 18, 2013
Modified Jan 18, 2013
Share
FacebookTwitterRedditEmail
We rely on your support to make local news available to all
Make your contribution now and help Gothamist thrive in 2026. Donate today
Gothamist is funded by sponsors and member donations
Dining and nightlife empresarios EMM Group have added another restaurant to their growing empire on the Bowery. The General, which opened at the beginning of the month, joins nightclub Finale and lounge Bow in an enormous multi-concept space on the Bowery and Spring. Executive Chef Hung Huynh, who in addition to winning season three of Top Chef, also worked on EMM's seafood-centric Catch, produced a menu of modern Asian shared plates for the enormous 300-seat restaurant.
Chef Huynh darts around various types of Asian cuisine, including takes on Maki like the "Mercy" roll ($12) with spicy tuna, jalapeno salt and salsa verde and a Pad Thai ($12) with smoked tofu. Other dishes riff on Western compositions, like the Philly Peppersteak Stickybuns ($9) with braised short rib, caramelized onion and aged provolone and Chinese Chicken Tacos ($11). Large format dishes include Peking Duck ($59) with accompanying moo shu pancakes and a highbrow Beef & Broccoli ($31) composed of braised, bone-in short rib, udon and Chinese broccoli.
Equally as impressive as the menu is the dramatic dining space, designed by ICRAVE studio, which combines seemingly disparate elements—vintage fans, marble surfaces and exposed wooden beams—into a cohesive and engaging meal setting. Bright red leather chairs and beautiful patterned wallpaper contrast the black lacquered tabletops and geometric floor design. Garage door-style windows, which make up most the 80-foot facade of the restaurant, can be opened to the street when the weather turns warmer.
199 Bowery // 212-271-7101
Tagged
asian fusion
emm group
Hung Huynh
new restaurant and bar radar
small plates
the general
original
Nell Casey
Read more
Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
MORE food
Where are the cheapest drinks in NYC? A new report details the city's average prices.
The median price of a cocktail in the city is now $16, and $9 for a draft beer.
By
Hannah Frishberg
Published Oct 19, 2026
North African restaurants are rare in NYC. These 10 are the best.
Egyptian, Moroccan, Algerian and Tunisian food is delicious but underrepresented in the city.
By
Robert Sietsema
Food
North African restaurants are rare in NYC. These 10 are the best.
Egyptian, Moroccan, Algerian and Tunisian food is delicious but underrepresented in the city.
By
Robert Sietsema
10 dishes that demonstrate the delicious diversity of curry in New York City
By
Robert Sietsema
Frozen yogurt is back in New York City. So are the super long lines.
By
Sonia Rao
5 NYC banana puddings as good as Magnolia's
By
Hannah Frishberg
Never miss a story
Catch up on the most important headlines with a roundup of essential NYC stories, delivered to your inbox daily.
Sign upEmail address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .