Gothamist

A non-profit newsroom, powered by WNYC.

Gothamist

WNYC Listen Live

Donate

 

 

Arts & Entertainment

Video: Here's What Black Friday At A 99 Cent Store Looks Like


By

Jen Carlson

Published Nov 27, 2012

Modified Nov 27, 2012


Share

FacebookTwitterRedditEmail


Never miss a story

 Email address

By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .


By

Jen Carlson

Published Nov 27, 2012

Modified Nov 27, 2012


Share

FacebookTwitterRedditEmail


We rely on your support to make local news available to all

Make your contribution now and help Gothamist thrive in 2026. Donate today

Gothamist is funded by sponsors and member donations

via Improv Everywhere

For their latest mission, one hundred Improv Everywhere pranksters lined up outside of a small 99 cent store in Manhattan on Black Friday, confusing everyone around and seemingly getting the store owner's hopes up for a big day of sales. But hahaha they were JK!

Charlie Todd prepped his pranksters by saying, "When [the store] opens we're going to rush in and act like we can't believe the amazing deals inside, make a few purchases, and then disappear." Thankfully they really did make a few purchases while performing their prank, and dropped off some of those items to a nearby charity organization. As for the store's owner, when a fake news reporter asked him about the surprise influx in customers, he told her, "I'm ready! I really appreciate every single person that gives us business, I really appreciate that." If you want to be one of those appreciated customers, you can head over to the store on 1st Avenue between 4th and 5th streets.

Tagged

99 cent store

black friday

improv everywhere


Jen Carlson

Jen Carlson is a former WNYC and Gothamist editor.

Read more

Gothamist is funded by sponsors and member donations


Gothamist is funded by sponsors and member donations


MORE arts-entertainment

Will Barnes and Noble in the East Village spell doom for smaller shops? It's complicated.

Independent booksellers are grappling with whether the big-box chain is a threat or an ally in the fight against Amazon.

By

Sonia Rao

Published Oct 16, 2026


Can eligible NYC singles find love with 30 minutes and some really spicy food?

We went to the Spiciest Supper Club singles night to take the temperature of New York City's dating scene.

By

Elizabeth Shwe

and

James Ramsay

Arts & Entertainment

Can eligible NYC singles find love with 30 minutes and some really spicy food?

We went to the Spiciest Supper Club singles night to take the temperature of New York City's dating scene.

By

Elizabeth Shwe

and

James Ramsay


How the NYC Marathon has changed in the last 50 years

By

Hannah Frishberg

A visit to Art of Play, the Brooklyn store in an animatronic bird beef with Kelly Clarkson

By

Sonia Rao

The hottest way to show you're an authentic New Yorker is… riding a Citi Bike?

By

Lindsay Lee Wallace


Never miss a story

Catch up on the most important headlines with a roundup of essential NYC stories, delivered to your inbox daily.

Sign upEmail address

By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .